Stp of Tata Nano

Tata motors is a reputed brand in the Indian Auto motive industry and also internationally. Tata automobiles are known for its quality and comfort especially commercial vehicles. Tata group is the parent company of Tata motors. Tata group have several business in all over the world.

Also to gain knowledge about how TATA brought this new product i.e., “NANO” up to the development stage and finally going to launch it on 23rd March, 2008 (already launched till now).

Tata engineered this car with the idea in mind to create a car that represented the base cost of owning a car. This cost strategy targets two important, but large market segments. Tata plans to reach all of those who had not purchased a car in the past. This group included those who never could afford a car, and current owners of other passenger vehicles such as motorcycles. Because the price of the car was so low, each consumer would have to weigh the option of purchasing a Nano over a motorcycle. The Nano was appropriately designed to be more beneficial to this target market than a motorcycle. It promised comfort, agility, low carbon emissions, and could even be seen as a statement of status. With so many pros and so few cons, many motorcycle and non-vehicle owners purchased the

Nano was always more than just a car. It was Tata group's chairman Ratan Tata‘s dream project to bring an affordable transportation solution within

The automobile industry has exceedingly grown in today’s world. From the world’s fastest, luxurious car to the economic and fairly cheap ones, the market is very demanding. The industry in this analysis is Tata Nano. Tata Motors was established in the year 1945 by Ratan Tata and has developed as one of the most prevalent automobile industry in India. Tata Motors, established in a country where most of the population can only afford purchasing motorbikes. But, recent studies showed that 65% of Indian families are now able to afford cars and also applies to the increasing purchasing power of people across developing countries. The Tata Nano was launched in 2008, as a vision of Ratan Tata to facilitate those families who drove on a scooter to have a more comfortable drive at an affordable price of just $2500. Tata Nano is also known as the world cheapest car and signifies great technology and a small

Indian automotive industry has witnessed dramatic changes right from liberalisation, 100% FDI through automatic route, steadily rising in national income, steadily rising standard of living, Socio Cultural Revolution of joint families to nuclear families, working couples, change in mind-sets where car was once looked as rare luxury now in some parts of India it is just a necessity, increasing people awareness and they being more

Production appears to be a constant problem for Tata Motors. Branded production of Tata motors vehicles is geared towards economical cars and not luxury, while it appears that the market is geared more towards luxury. Tata Motors branded car sells fell 31 percent from 2013 to 2014, and in 2015 fell another 24.5 percent from 2014. Production also appeared to have missed a large flaw in the Nano which caused it to catch fire. Marketing also seems to be lacking in other countries. Although Tata Motors is present in many countries, the largest portion of their consumer based is India where the company is mainly located. Although the largest portion of their sales comes from India, Tata Motors holds very little of the market share for passenger vehicles in India.

Buying a new vehicle, can be little daunting at first, whether the vehicle is for business or personal use. There are hundreds of manufacturers to choose from; each offering the latest deals on finance and upgrade packages. In recent decades, there has been a lot of choices on the kind of cars to choose from, like hybrid, SUV’s, and compact cars. All the cars have advantages and disadvantages depending on how you plan to use the cars whether it’s for business or personal use. There are a lot of things you have to think about before you decide which kind of car to buy. Gas mileage, impact on the environment, what the automobile is going to be used for, and how much maintenance and upkeep will cost. Safety, quality of engine, and driving convenience are some of the things to be taken into consideration before making the choice, especially when the automobile is for business use.

Tata Motors Limited, a subsidiary of the Tata Group, is one the largest automobile players in India. In 2008, the market saw the reveal of the Tata Nano, which was introduced as India’s first low-priced People’s Car. The retail price was set at $2,500, catering to the mainly the low-income segment of the market. (Profile, 2013).

Overall, Tata Nano comes under budget car segment. So, the target market strategy of Nano was Multi-Segment. Nano had different models of car like Nano AMT, Gen X for

According to the Ministry of Commerce and Industry, the automobile industry in India has seen a tremendous compound growth at the rate of 22 % between the year 1992 and 1997. Furthermore, the annual turnover of the automobile sector in India, in the financial year 2002-2003, is said to have surpassed the capital investment of Rs 50,000 crore. With Indian automobile corporations gaining international market, the turnover in the similar year was calculated to be Rs. 59,518 crore. The Indian automobile industry will be a standout amongst the leading in the globe. Those business accounts to 7. 1 percentage of the country 's horrible down home item (GDP). Likewise around FY 2014-15, around 31 % of little autos sold comprehensively need aid made over India. The two Wheelers section with 81 percentage business sector allotment is the pioneers of the Indian car business owing with a developing white collar class What 's more an adolescent populace. Moreover, the developing investment of the organizations in exploring those provincial business sectors further helped those development of the division. Those Generally speaking passementerie vehicle (PV) section need 13 percentage business stake. India may be also a conspicuous auto exporter and need solid fare growth desires for those close future. Clinched together with April-January 2016, fares of business Vehicles enrolled a Growth from claiming 18. 36 % through April-January 2015.

The importance of cars and usage also and not only the cars but also other automobile vehicle which is in the present world is increasing day by day. There are various points and terms that influence the choice of the car. This includes the efficiency, performance, fuel, pollution, emission which came during the combustion etc. As the prices of fuel (gasoline fuel, diseal ad others) are increasing and the availability and presence is decreasing we have to go for alternative choice.

Buying a new vehicle, can be little a daunting at first, whether the vehicle is for business or personal use. There are thousands of dealers to choose from; each offering the latest deals on finance and upgrade packages. In recent decades, there has been a lot of choices on the kind of vehicles consumers and businesses to choose from, like hybrid, SUV’s, and compact cars. All these vehicles have advantages and disadvantages depending on how you plan to use the cars, whether it’s for business or personal use. There are a lot of things you have to think about before making a decision on which kind of vehicle to buy. Gas mileage, impact on the environment, fuel economy, use, and how much maintenance and upkeep will cost. Safety, quality of the engine, and driving convenience are some of the things to be taken into consideration as well before making the choice, especially when the automobile is for business use.

TML is currently posed with a tricky question of how to go about the Tata-Nano (the much-hyped “People’s Car”) business strategy, given its commitment to release it on time with the promised cost and the spectrum of issues and recent developments that pose potential hurdles.

The CEO planned poorly for the future, even when the product didn’t even hit the market yet. His goal on minimal costs was his backbone for the Nano and he relied heavily on this one feature. He should have undergone more market testing for his product instead of assuming that everyone was going to go crazy for his product. He needed to come up with the proper campaign that would attract customers for additional reasons other than cost. Everyone already knows the price is extremely low, so ads should stress other qualities of the vehicle.