Str 581 Week 5
Michael Sunnaa
Strategic Planning & Implementation/ STR 581
March 12, 2012
John Pang
Summarize It! is a new company in the works which will summarize deposition transcripts for attorneys. To help ensure the success of the company, a strategic plan has been developed. In doing so, it is essential to incorporate an implementation plan. The implementation plan will outline steps such as identifying objectives, functional tactics, action items, milestones and deadlines, tasks and task ownership, and resource allocation. In addition, it is important to identify any areas in which organizational change management strategies can be put into place, as well as key success factors. A budget, forecasted financials, and …show more content…
Key Success Factors
Summarize It! will look at several factors to determine the success of the company. The first of these is in the marketing area. As direct mail marketing is undertaken it will be important to determine how many new clients come from this marketing strategy. Knowing how clientele is obtained will be key in determining which marketing strategy is most effective. In addition, another measurement tool to determine if the service provided is successful is to receive feedback from the clients after the summaries are delivered. This is important to ensure the clients are happy and will return in the future. Following up with the
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