Strategic Alignment As The Internal Consistency Of The Activ- Ities

They can investigate the option of improving their current products to be able to compete with the new technology in some way and to invest in product innovation to see if there are possibilities of improving or matching this new technology. This should be done cost effectively to also be able to offer products at an

• Also, there is a potential lack of interest in the area of product offering. The company needs to go in for new product development and product modification to cope up with the competition.

In order to succeed in today's market place, whatever key business purpose or strategy your company emphasizes, must be reflected in the workplace practices. These workplace practices should subsequently manage and change the behaviors of the company and its employees to serve that purpose and strategy. Strategic Alignment is the business redesign process by which you link strategy to the business model and environment with the objective of minimizing waste and misdirection of effort and resources. So how can you determine if your work place practices align with your strategy? How can you achieve strategic alignment?

One example of companies identifying opportunities for product development is Sketchers and the development of their "BOBS" line of shoes. BOBS are a comfortable canvas shoe, and with each pair purchased, a pair is donated to a

An enterprise in today's world is always looking for the innovative product, so they are continuously in search of

There two main things that do align problem in this company. They first do have enough resources to meet the industry standards. They need to find a way to fix a way of meeting the emissions by using their resources in research and development better to meet emission standards (Gamble, Peteraf, & Thompson, 2017). This is causing them not to be able to sell tractor equipment in certain countries that have higher emission standards than what their products do. Since they need to use their great resource of research and development to implement a way to make the emissions in their products to be better so that it will meet the requirement in every country that would want to buy their product. That Deere

Many organizations often choose an enabling technology before identifying any legitimate business need. Sometimes this "cart before the horse" approach is due to rigid business processes, lack of technical knowledge, or pure product hype, which commands many a tech guru’s attention. Decision makers are very often awed by product suite success stories, dynamite product demonstrations, and industry analysts ' evaluation of technology, even when they haven’t formally identified a need for the technology. To compete successfully, managers need to focus on validating that a business need exists

- your final product. Whether it 's a commodity or service, you 've got to be very apparent on what you are producing. New technology can ameliorate that for you, so you 've got to be persistently aware about how emerging trends can affect the benefits you deliver.

“Incomplete market and product protocol before product development starts. Without this protocol firms trying to design a vague

By the other side ,marketing they point out that, they have to wait for customer's review and suggestion for what they have to improve about the new product, usually it 4-6 mouths so they sometimes just give briefly description about the new product, but in reality they still working on the product and they have to keep change/improve.

(1) The supply chain managers should address the sustainability issues and should look at the entire supply

There is an increasing focus towards business sustainability in the present times. Companies are expected to operate in a manner that they do not harm the environment or impact stakeholders in negatively (Daft, 2008). Unethical and unsustainable practices are condemned with stakeholders particularly the consumers, governments and pressure groups openly pressurizing companies to change their practices and accept responsibility for their actions (Ferrell, Fraedrich & Ferrell, 2011). For multinational corporations, attaining sustainability within their supply chains is important. Even though supply chain sustainability is an emerging concept, large corporations are showing interest towards developing sustainable supply chain.

Fundamental to any business organisation is the need to have an effective supply chain strategy (Aronsson, Hakan & Maria, 2006). This is achieved mainly by how an organisation can develop and implement its supply chain strategy. Development and implementation of these strategies may differ from one institution to another, but the general idea is the same across all organisations (Brewer, & Thomas, 2001). This article, therefore, shows the general importance of supply chain strategy to any organisation.

New products are the lifeblood of any company, fueling its survival and growth in the long run. But the development and introduction of new products that will ultimately be profitable is fraught with the risks of heavy up-front expenditures and uncertain future payoffs. A daunting combination of stagnating sales in mature markets, rising costs, and a focus on short term earnings leaves management in a very uneasy position.

The technological environment is perhaps one of the fastest changing factors in the macroenvironment. As these markets develop it can create new markets and new uses for products. It also requires a company to stay ahead of others and update their own technology as it becomes outdated. They must stay informed of trends so they can be part of the next big thing, rather than becoming outdated and suffering the consequences financially.