Strategic Alliance : Sony Corporation And Toyota Motor Corporation

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Wireless – Mobile Phone Mirroring Strategic Alliance: Sony Corporation and Toyota Motor Corporation Eli Clanton Sita Giri Blue Ocean Strategy Dr. Douglas Turner University of West Georgia: MGNT 6681 July 20, 2015 TABLE OF CONTENTS OVERVIEW 3 MISSION AND VISION 3 Sony Corporation 4 Toyota Motor Corporation 4 INTERNAL ANALYSIS 5 Strengths 5 Weaknesses 6 Value Chain 7 In- bound logistics 7 Operations 8 Outbound Logistics 9 Marketing and Sales 9 Service 10 Support Activities 10 EXTERNAL ANALYSIS 11 Opportunities 11 Threats 12 Porter’s Five Forces 13 Internal Rivalry 14 Thereat of Substitutes 15 Threat of New Entrants 15 Supplier Power 16 Buyer Power 16 CORPORATE STRATEGY 17 BUSINESS STRATEGY 18 BLUE OCEAN STRATEGY 19…show more content…
MISSION AND VISION Sony and Toyota both believe in being leaders in quality, advancing technology, connecting with customers, and exceeding customer expectations. Additionally, Sony and Toyota have established and initiated action plans to reduce waste, improve production facilities energy efficiency, substitute or reduce the use of non-environmentally friendly substances, and more all ultimately targeting environmental harmony. Sony has the ultimate goal of reaching a zero environmental footprint by fiscal year 2020. Sony Corporation “At Sony, our mission is to be a company that inspires and fulfills your curiosity. Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can. Creating unique new cultures and experiences. Everything we do, is to move you emotionally.” (About Sony: Sony Corporation, 2015) Toyota Motor Corporation “Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by engaging the talent and passion of

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