Strategic Alliance : Strategic Alliances

Partnering with a competitor is becoming more and more common in today 's integrated, technology-based environment. This type of collaboration with a competitor is uniquely described as:

Partnering and strategic alliances involves working together for the mutual benefit of not only each other, but for the organization (Goetsch & Davis, 2016, p. 64). There are many benefits to partnering. Partnering continually improves processes and products as well as relationships between the organization and its suppliers (Goetsch & Davis, 2016, p. 65). It also improves overall satisfaction of the customers (Goetsch & Davis, 2016, p. 65). Partnering is not limited to those who the organization deals with outside the company. Internal partnering is just as important (Goetsch & Davis, 2016, p. 68). Partnering and forming strategic alliances both within the company an outside the company creates a competitive advantage over other organizations and more opportunities by opening up new markets and increasing the skills and capabilities of the employees within the organization (Goetsch & Davis, 2016, p. 65).

Although partners learn from each other through alliances, promoting inter-firm learning happens when all participants acknowledge a number of critical factors that help or hinder collaboration (Dickson et al., 1997). Compatibility is a critical factor when companies decide to join with one another, and management on both sides examine if the partnership will deliver desired results (Dickson et al., 1997). Although partnering with businesses that offer

The changing nature of work has accelerated the need to collaborate across departmental, company, advisor, and vendor boundaries. This increased focus on enterprise collaboration has required tight integration of EDI technology and communication. When CSI started to enter into strategic alliances, we developed ongoing relationships with our channel partners, in order to offer customers complete human resource solutions.

A mode of entry into an international market is the channel which the organization employs to gain entry to a new international market. In this report I will go through different alternatives of Market entry divided into two main methods; direct and indirect each sub-categorized into several options. Here I will be considering

First, partners should seek other partners that have complementary skills (Brouthers, Brouthers, & Wilkinson, 1995). Businesses spend too little time on searching for the appropriate partner instead of selecting a partner that has experience, capabilities, and potential to reinforce the alliance to be successful (Brouthers et

Global market entry strategies are complex requiring consideration of many factors (Chen & Mujtaba, 2007, p. 322). Many of the complex option decisions are covered in the following two articles. Both articles list numerous factors that influence firms’ decisions for selecting foreign market entry modes. This essay will discuss the findings of two articles and highlight how the two articles relate to one another. The two articles were chosen from the Argosy online Library at ProQuest Central. After careful consideration for the contents and the overall coverage of the subject matter, the following two articles were found to be most suitable: 1) Competitive Market Choice Strategies in Multinational Marketing and 2) The Choice of Entry

Equity strategic alliances involve the formation of a venture where the partners have different ownership in terms of their shares. The main advantage of this alliance is the fact that there is the sharing of risks among the partners.

. The opening up of world marketsThe advancement of the European Union permitting free trade between more countries has advanced the rivalry in markets (for example through the efforts of the World Trade Organisation to reduce protectionist measures that limit trade and the expansion of the European Union enabling free trade between more countries) has led to much more rivalry in markets in recent years. In North America, for example, the sales of Japanese firms such as Toyota have gradually been reducing the market share of American producers such as General Motors as consumers have more choice. . With the growth of our Internet Services this has opened up for more opportunities for manufacturers to enter the market, such online businesses have reduced a barrier that once existed. (www.oup.com, 2007)

There are a number of different foreign market entry strategies, including exporting, outsourcing, licensing and direct investment. This paper will discuss the advantages and disadvantages of each.

This mode of accessing the foreign market involves high costs in transporting and marketing. The firm here manufactures goods in one country and then incurs the cost of marketing them abroad. This may take place through sales by foreign distributors, sales agents, overseas sales subsidiaries (Chee and Harris 1998:294).

Partnership: partnership is between individuals or between company to achieve the largest level cooperation relations. It can be share the resources and interests of the long term

It likewise demonstrates that a uniform procedure of entry ways to the foreign market, as recommended in the literatures reviewed on entry strategies, may not be suitable. The decision of way in to the foreign market must decide on a case by case basis and assess with cultural dissimilarity prior to any other decisive factor.

Partners may provide the strategic alliance with resources such as products, distribution channels, manufacturing capability, project funding, capital equipment, knowledge, expertise, or intellectual property. The alliance is cooperation or collaboration which aims for a synergy where each partner hopes that the benefits from the alliance will be greater than those from individual efforts. The alliance often involves technology transfer (access to knowledge and expertise), economic specialization, shared expenses and shared risk.

Choosing a type of organization formation to start a business needs to be carefully considered in various perspectives to figure out the most suitable one as it may create the potential to raise capital and provide a standard set of default rules to provide networking benefits. It is argued that partnerships were used to be favorable as a convenient form of business; however, recently they have lost some attractiveness. The most significant character of partnerships, being not a separate legal entity, may derive various consequences which definitely outweigh all of their advantages. This essay will discuss about the advantages and disadvantages of partnerships. Then it will point out the reasons why those disadvantages