Strategic Alliances: An Explicit and Implicit Understanding of the Formation of the Fuji Xerox Joint Venture

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Running Head: Strategic Alliances Strategic Alliances Strategic Alliances Explicit & Implicit understanding at the time of formation of the XEROX-FUJI-XEROX joint venture Establishment of Fuji Xerox: Fuji Xerox was the result of a joint venture between the American company Xerox and the Japanese company Fuji. It is considered the most successful joint venture in history between an American and a Japanese company. It was established in 1962 based on 50:50 partnerships with Rank Xerox, which later became part of Xerox Corporation in 1997. Although it was formed to facilitate distribution of Rank Xerox products by acting as its distributor but Fuji Xerox started to do extensive research, which helped it to develop its own xerographic machine and other equipments. In the year 1973, it produced 2200 photocopy machines. Currently Fuji Xerox kept on bringing innovations in their product, which resulted in the development of new color printing devices, and world first multi function printer/copier, which were created for and sold by Xerox Corporation. In 1982, Fuji Xerox further expanded its operations to different countries like Australia, Malaysia, Singapore and Newzealand by acquiring distribution rights from Xerox Corporation. Fuji Xerox earned revenue of 3.6 billion which was 22% of Xerox Group revenue in1989 as a result its importance Xerox Group increased (Paul Allaire, 1992, pg 45). Fuji Xerox adopted several business practices from Xerox. Some of these practices

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