Strategic Analysis : Google, Inc.

Google is now (2012) a global technology leader focusing on improving the ways people connect with information and they aspire to build products that improve the lives of people globally.

In current, Google is the one of the most public companies in the world. Google is an American multinational technology corporation that is specialized in Internet-related services as well as products. For case, software, online advertising technologies, cloud computing, search engine, etc. are the major products and services of Google (Google Inc. 2015). In addition to this, there are numerous competitor of Google Inc. For example, Apple, Yahoo, Facebook, Twitter, Microsoft, etc. are the major competitors of Google.

Strategic analysis is defined as ‘’ the process of conducting research into the business environment within which an organisation operates, and into the organisation itself, to help form future strategies ‘’. Strategic analysis tries to find answers

Google Inc. is one of the leading organisations that provides technological and internet based products and services. Google was established in 1996 by

Two brilliant students from Stanford University founded Google, the largest search engine in the world in the year 1998. The founders, Larry Page and Sergey Brin first met each other in the year 1995 at Stanford. Within a year they had already built a search engine called BackRub, this was their initial step into creating Google. The name later changed to “Google”, which is derived from the word “googol”, a mathematical term for the number represented by the numeral 1 followed by 100 zeros. There choosing of this name has a lot to do about what Larry’s and Sergey’s mission was for Google. Google’s mission is to organize the world’s information and make it universally accessible and useful. That is why the name Google was chosen Larry and

Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second.

Google, Inc. is an American search engine company that is a subsidiary of the holding company Alphabet Inc. It is the base of most of the world’s internet experience with over 70 percent of all online searches being used by Google. Their biggest profit area is the advertising department, as it accounts for over 90 percent of the company’s overall revenues. Google began as an online search firm, but now offers more than 50 Internet services and products. The recent acquisition of Motorola Mobility in 2012, made them competitors in the hardware market by selling mobile phones. Even with the expansion into different markets, Google’s core of success remains with the original search tool. Combined with the major success of Apple, the United States has become the biggest threat to other countries in the technology market. (https://www.britannica.com/topic/Google-Inc )

The idea of Google developed when its founders wanted to organize an “infinite” amount of information on the web. It was first called “Backrub”, and later on adopted the name Googol, after a mathematical terminology. The founders, Larry Page and Sergey Brin worked on their idea for 3 years before deciding to incorporate it. It officially became a company in the year 1998. Google started off as a search engine, and it maintains its core business until now. The main benefits of having a search engine include quick results for intended searches, as search engines extract information from the web and display in an organized manner.

Google is a to web based searched engine, is owned by Google.Inc. It is the most-used search engine in the world’s web. Google handles more than three billion searches each day. As of February 2015 it is the most used search engine in the US with 64.5% market share. The order of search on Google 's search-results pages is based on a priority rank called a Google Search provides many different options for customized search. These options can be specified in a different way on an advanced search. The main purpose of Google Search is to enhance and broaden the text and publicly accessible documents offered by web servers. As opposed to sources, images, and data searches which, was originally developed by Larry Page and Sergey Bin in 1997. Google Search provides several features beyond searching for words. Since the beginning Google has tried to be best known for its best user experience. Google’s main competitors include baidu, soso, Nave, Yahoo, Bing. Some smaller search engines offer facilities not available with Google, not storing any private or tracking information.

Google is one of the leading internet search engines in the world. It specializes in internet search

Google Inc. falls under the information and technology industry, which is the same for Microsoft, and Apple. The company is on a mission to enhance access to information by providing software, hardware, and a superior search engine. The company was started based on the principle of putting the user first. Google has a range of products, which are all related to communication and increase access to information (Google Company, 2015).

Company: Dominating the search engine market since its debut in 2004 Google has maintained a large lead over competitors, and as of the 2016 quarter an 89.44 percent market share (StatCounter, n.d.). With a growing number from 61,814 full time employees since 2015, Google has made itself one of the most desirable and prestigious organizations (Google, n.d.). Offering a vast range of services has allowed Google to appeal to a vast range of audiences. As a multi-platform provider Google produces

Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising

Google Incorporated is a search engine tool that is used worldwide. It provides an enormous amount of websites and other online information as a resource based on keyword searches. We all have heard the phrase, “Google it”. What that means to many individuals, is simplicity and answers. Google is not only an Internet search engine it offers many other features such as: Gmail, YouTube, Google Maps, Google Chrome, Google Play, Google Drive, Google Earth, Google Toolbar, Google Blogger, and Google Calendar and many more products. Google’s main priority is to organize the world’s information and make it universally comprehensible and valuable. Google’s motto has ten (10) characteristics to abide by: (1) focus on the user and all else will follow, 2) it’s best to do one thing really well, 3) fast is better than slow, 4) democracy on the web works, 5) don’t technically need to be at your desk to need an answer, 6) you can make money without doing evil, 7) there’s always more information out there, 8) the need for information crosses all borders, 9) you can be serious without a suit, 10) great just isn’t good enough. Google gives back to there users in a convenient way to search, making it smarter and faster for you, as well as for businesses, provides numerous amount of tools to help businesses succeed on and off the web. For example, businesses promote their company by using ads through Google. As for the web itself, it develops products that will

Google is a worldwide company with its logo ‘GOOGLE’. It serves internet industries and provides