Strategic Analysis : Google, Inc.

Google Inc., American search engine company founded in 1998 by Sergey Brin and Larry Page. Google handled 70 percent of worldwide online search requests, placing it at the heart of most Internet users’ experience. Even though Google’s essential core business is search service, it now offers more than 50 percent Internet services and products from Gmail and online document creation to software for mobile phones and tablet computers. Google successfully maintained its core competence meanwhile expanded its business to advertisement and application three major core businesses. Its success in market levitates Google’s growth by acquiring other tech companies as a way of horizontal integration. For example, its 2012 acquisition of Motorola Mobility put it in the position to sell hardware in the form of mobile phones. Google’s broad product portfolio and size make it one of the top influential conglomerate companies in the high-tech market place. Google plays a very vital role in ICT ecosystem and it is one of the forces that enhance the growth of entire ICT ecosystem. For further illustrating the ICT ecosystem, I chose Apple and Comcast as device and Internet infrastructure firm to compare and contrast against Google.

Google, Apple, Facebook and each have different business models. Each company focuses on different things that makes them unique and stand out to their customers.

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

In current, Google is the one of the most public companies in the world. Google is an American multinational technology corporation that is specialized in Internet-related services as well as products. For case, software, online advertising technologies, cloud computing, search engine, etc. are the major products and services of Google (Google Inc. 2015). In addition to this, there are numerous competitor of Google Inc. For example, Apple, Yahoo, Facebook, Twitter, Microsoft, etc. are the major competitors of Google.

Google is now (2012) a global technology leader focusing on improving the ways people connect with information and they aspire to build products that improve the lives of people globally.

Google is #1on the Fortune list of the top 100 companies to work for (Fortune/CNN, 2013). The company has achieved this standing for a number of different reasons, each of which will be outlined in this paper.

Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second.

Google is a to web based searched engine, is owned by Google.Inc. It is the most-used search engine in the world’s web. Google handles more than three billion searches each day. As of February 2015 it is the most used search engine in the US with 64.5% market share. The order of search on Google 's search-results pages is based on a priority rank called a Google Search provides many different options for customized search. These options can be specified in a different way on an advanced search. The main purpose of Google Search is to enhance and broaden the text and publicly accessible documents offered by web servers. As opposed to sources, images, and data searches which, was originally developed by Larry Page and Sergey Bin in 1997. Google Search provides several features beyond searching for words. Since the beginning Google has tried to be best known for its best user experience. Google’s main competitors include baidu, soso, Nave, Yahoo, Bing. Some smaller search engines offer facilities not available with Google, not storing any private or tracking information.

Google, Inc. is an American search engine company that is a subsidiary of the holding company Alphabet Inc. It is the base of most of the world’s internet experience with over 70 percent of all online searches being used by Google. Their biggest profit area is the advertising department, as it accounts for over 90 percent of the company’s overall revenues. Google began as an online search firm, but now offers more than 50 Internet services and products. The recent acquisition of Motorola Mobility in 2012, made them competitors in the hardware market by selling mobile phones. Even with the expansion into different markets, Google’s core of success remains with the original search tool. Combined with the major success of Apple, the United States has become the biggest threat to other countries in the technology market. (https://www.britannica.com/topic/Google-Inc )

Google Inc. is one of the leading organisations that provides technological and internet based products and services. Google was established in 1996 by

Google Inc. falls under the information and technology industry, which is the same for Microsoft, and Apple. The company is on a mission to enhance access to information by providing software, hardware, and a superior search engine. The company was started based on the principle of putting the user first. Google has a range of products, which are all related to communication and increase access to information (Google Company, 2015).

Google Incorporated is a search engine tool that is used worldwide. It provides an enormous amount of websites and other online information as a resource based on keyword searches. We all have heard the phrase, “Google it”. What that means to many individuals, is simplicity and answers. Google is not only an Internet search engine it offers many other features such as: Gmail, YouTube, Google Maps, Google Chrome, Google Play, Google Drive, Google Earth, Google Toolbar, Google Blogger, and Google Calendar and many more products. Google’s main priority is to organize the world’s information and make it universally comprehensible and valuable. Google’s motto has ten (10) characteristics to abide by: (1) focus on the user and all else will follow, 2) it’s best to do one thing really well, 3) fast is better than slow, 4) democracy on the web works, 5) don’t technically need to be at your desk to need an answer, 6) you can make money without doing evil, 7) there’s always more information out there, 8) the need for information crosses all borders, 9) you can be serious without a suit, 10) great just isn’t good enough. Google gives back to there users in a convenient way to search, making it smarter and faster for you, as well as for businesses, provides numerous amount of tools to help businesses succeed on and off the web. For example, businesses promote their company by using ads through Google. As for the web itself, it develops products that will

Company: Dominating the search engine market since its debut in 2004 Google has maintained a large lead over competitors, and as of the 2016 quarter an 89.44 percent market share (StatCounter, n.d.). With a growing number from 61,814 full time employees since 2015, Google has made itself one of the most desirable and prestigious organizations (Google, n.d.). Offering a vast range of services has allowed Google to appeal to a vast range of audiences. As a multi-platform provider Google produces

The idea of Google developed when its founders wanted to organize an “infinite” amount of information on the web. It was first called “Backrub”, and later on adopted the name Googol, after a mathematical terminology. The founders, Larry Page and Sergey Brin worked on their idea for 3 years before deciding to incorporate it. It officially became a company in the year 1998. Google started off as a search engine, and it maintains its core business until now. The main benefits of having a search engine include quick results for intended searches, as search engines extract information from the web and display in an organized manner.

Strategic analysis is defined as ‘’ the process of conducting research into the business environment within which an organisation operates, and into the organisation itself, to help form future strategies ‘’. Strategic analysis tries to find answers