Strategic Analysis : Google, Inc.

Introduction Google was first found at 1998 by Larry Page and Sergey Brin by the name of BackRub. Google is a US multinational company, and its main business areas are web search, cloud computing, and advertising.

Google’s business analysis 1. Introduction There has been a massive usage of computer networks and the internet over the years, people are trying to get connected and updated with what’s happening around the globe while on the go. It used to be televisions, radios and newspapers that would connect us to information

Company Overview In current, Google is the one of the most public companies in the world. Google is an American multinational technology corporation that is specialized in Internet-related services as well as products. For case, software, online advertising technologies, cloud computing, search engine, etc. are the major products and services of Google (Google Inc. 2015). In addition to this, there are numerous competitor of Google Inc. For example, Apple, Yahoo, Facebook, Twitter, Microsoft, etc. are the major competitors of Google.

Running Head: THE STRATEGIC ANALYSIS OF GOOGLE, INC. 1 The Strategic Analysis of Google, Inc. Laura P. Fann Mount Olive College Tillman School of Business BUS 370, International Business Management Dr. Khalid Dubas, Professor of Marketing March 16, 2012 THE STRATEGIC ANALYSIS OF GOOGLE, INC. 2 Introduction Company History Google made it’s beginning in 1996 as a search engine that used links to determine the importance of individual web pages. In 1998 its founders, Stanford University graduate students, Larry Page and Sergey Brin formalized their work, creating the company we know today as Google. The company

(1) Kings tuna (2) Speedy car-wash (3) Children in need (4) Sea training institute Strategic analysis is defined as ‘’ the process of conducting research into the business environment within which an organisation operates, and into the organisation itself, to help form future strategies ‘’. Strategic analysis tries to find answers

The charge of this Case paper is to conduct a strategic analysis of the Coca-Cola Company. This analysis will identify the primary business strategy employed by the Coca-Cola Company. Coca-Cola Company will identify which of the four generic Porter strategies does the company follows. After these discoveries,

Two brilliant students from Stanford University founded Google, the largest search engine in the world in the year 1998. The founders, Larry Page and Sergey Brin first met each other in the year 1995 at Stanford. Within a year they had already built a search engine called BackRub, this was their initial step into creating Google. The name later changed to “Google”, which is derived from the word “googol”, a mathematical term for the number represented by the numeral 1 followed by 100 zeros. There choosing of this name has a lot to do about what Larry’s and Sergey’s mission was for Google. Google’s mission is to organize the world’s information and make it universally accessible and useful. That is why the name Google was chosen Larry and

Explain why strategic analysis is necessary in the process of developing an appropriate strategy. Identify tools that are available to examine the external environment and discuss how and why they are used.

Similarities among Successful Companies Competitive success achieved by each nation is attributed to the differences between their culture, values, economic structures, and histories. There are a remarkable amount of differences in the patterns of competitiveness from country to country, because no one country can be competitive in all of the industries.

Google is one of the leading internet search engines in the world. It specializes in internet search

Company: Dominating the search engine market since its debut in 2004 Google has maintained a large lead over competitors, and as of the 2016 quarter an 89.44 percent market share (StatCounter, n.d.). With a growing number from 61,814 full time employees since 2015, Google has made itself one of the most desirable and prestigious organizations (Google, n.d.). Offering a vast range of services has allowed Google to appeal to a vast range of audiences. As a multi-platform provider Google produces

2 Historical Review Google began in 1996 as a project helmed by Larry Page and Sergey Brin when they were both in Stanford University 's Ph.D. program, and is now the most popular search engine on the World Wide Web1. They were first developed as an efficient search engine named “BackRub” that ranked results by the relevance to the original site, while other search engines gave users the results by counting the frequency of the search terms emerged on the page1. People were excited that a search engine can instantly give them the information that they sought. Additionally, this breakthrough technology has led Google to greatly outpace its competitors. On September 4, 1998, Google Company was incorporated4. Year after year, Google has grown as a company and after a decade; it has developed from a two-man enterprise into a multibillion-dollar corporation.

Written Report Analysis: Google Incorporated is a search engine tool that is used worldwide. It provides an enormous amount of websites and other online information as a resource based on keyword searches. We all have heard the phrase, “Google it”. What that means to many individuals, is simplicity and answers. Google is not only an Internet search engine it offers many other features such as: Gmail, YouTube, Google Maps, Google Chrome, Google Play, Google Drive, Google Earth, Google Toolbar, Google Blogger, and Google Calendar and many more products. Google’s main priority is to organize the world’s information and make it universally comprehensible and valuable. Google’s motto has ten (10) characteristics to abide by: (1) focus on the user and all else will follow, 2) it’s best to do one thing really well, 3) fast is better than slow, 4) democracy on the web works, 5) don’t technically need to be at your desk to need an answer, 6) you can make money without doing evil, 7) there’s always more information out there, 8) the need for information crosses all borders, 9) you can be serious without a suit, 10) great just isn’t good enough. Google gives back to there users in a convenient way to search, making it smarter and faster for you, as well as for businesses, provides numerous amount of tools to help businesses succeed on and off the web. For example, businesses promote their company by using ads through Google. As for the web itself, it develops products that will

BACKGROUND OF GOOGLE Google is a worldwide company with its logo ‘GOOGLE’. It serves internet industries and provides

Their innovation of a collection of information to be accessed in a one stop shop format was the catalyst to what we know as Google today. The search engine was first used to search information on the Stanford Universities servers. The engines worked so well that it soon engulfed the bandwidth of the universities servers. The founders knew that they had something amazing on their hands. The innovation that compelled them to create this engine would need to expand. Google needed to implement a new organization of technology to ensure the growth of the company. The acquisition of seed money catapulted them to becoming an important fixture of the dot com boom. In the respect of Google the newly designed technology made it much easier and made sense that the best way to grow would to become global. The globalization occurred 2000 when they released the ability to search in ten other languages making Google a common word in many other countries besides the U.S. The rate of growth Google experienced is truly astonishing. Google went from an eight employee firm in 1999 to well over a 1000 employees today. An example of the well managed leadership from the company is the way they have so intuitively diversified. This company dealt with only internet searches, and now makes software for cell phones, software for Mac and pc’s, sets up domain names, leads the field in technological research and development, and the