Strategic Analysis Of Iphone 6 And Ipad 6

1237 WordsMay 4, 20175 Pages
Strategic Analysis of iPhone 6 and iPhone 6 Plus Background Company Overview Apple, Inc. is a multinational company of American origin that majors in the design, manufacture, and marketing of personal computers, portable digital music players, and mobile communication and media devices (Reuters, 2017). The company also sells a range of related software, accessories, services, networking solutions, and third-party digital content and applications. Apple, Inc. operates in different segments namely the Americas, Greater China, Europe, Japan, and the Rest of Asia Pacific. The Greater China segment encompasses China, Hong Kong, and Taiwan (Reuters, 2017). The European segment encompasses India, the Middle East, and Africa. The Rest of Asia…show more content…
The company has over the years tremendously satisfied its loyal customers that are engaged with its services at a fast growing rate. All these have provided the company with an unparalleled foundation for the present and future business. As at 2015, Apple, Inc. was far and away the most valuable global brand with a worth of $128 billion. This was up 23 percent from 2014’s $105 billion. In the same year, Apple, Inc. was the first American company to have a market value of above $700 billion adding to its long list of accomplishments it has recorded in its consumer goods sector and electronic equipment industry (Kopytoff, 2015). Similarly, as at the December 2015 quarter, revenues at Apple, Inc. hit a record $75.9 billion. During that time, Apple, Inc. sold about 74.8 million iPhones (Vizard, 2016). This was an all-time high. Deriving from this figures, one grasps that about 34,000 iPhones were sold on average per hour, more than four times the volume of iPhone that Apple, Inc. was selling five years ago. Analysts believe that Apple, Inc. is reliant on the iPhone brand for its present and future growth. Product In the contemporary world, iPhone has become one of the most important, world-changing, and successful products in history. This Apple, Inc.’s product has become an essential part of the human life as it enables much of what people do every day. Since its launch in 2007, the iPhone has considerably grown to become one of

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