Strategic Analysis : Strategic Marketing Philanthropy

To help my community, it would be a huge first step to figure out what is most needed in your local food pantry. Figuring out what a majority of people need will be very useful in drawing in people, whereas if you started a food drive on things that people were not in need of, nobody will move towards it. If, per say, you greatly supported a person who was in need of food, many others in the same situation will go to the food drive, knowing it’s

The most important aspect of Non-Profit marketing to achieve success is setting the right strategy. Nonprofit marketing is different compared to business marketing. Business marketing exists to make a profit with low effort and cost but nonprofit marketing does not. Typically, nonprofit marketing is known for stellar marketing strategies but there are some representative characteristics. The main purpose of nonprofit marketing is to connect with right targets. They recognize the power of investing time and energy in marketing to spread their message and purpose, build a royalty of specific brand, and obtain donations. To be more effective, using social media and SNS (Social Network Service) is the most important and effective. Therefore, the most

Throughout my career in the social sector I worked with a variety of for-profit companies; over the last few years I’ve noticed interesting trends. Corporations are changing how they structure and evaluate philanthropic partnerships and fewer and fewer organizations are opting to donate through traditional methods. Social entrepreneurs are even integrating philanthropy into their business models. Just consider, big names such as Toms and Seventh Generation and newer start ups like Bombas (a sock company that donates socks one-for-one for every pair they sell). One-time event sponsorship and foundation giving seems to be losing ground to newer, innovative community investment strategies. These shifts have encouraged non-profits, including

In conclusion all the stakeholders work so hard to Make A wish happen. Each stakeholder does their own bit which is really important to make the charity happen.

I will use many strategies to meet our goal. I will ask major donors to make gifts to our organization. Friendraising activities are essential to any fundraising effort. As people become more involved, they become more committed and their donations will increase as their sense of belonging grows (Weinstein, 2009).

Organizations must view their potential donors as people instead of a potential donation. Organizations must effectively and efficiently collect and organize data about each potential donor in order to tailor strategies and techniques that encourage and persuade the individual to support their cause (Weinstein, 2013, p. 110). Organizations must listen carefully to the desires of the potential donor and use this information to create an appeal for support. Once this information is collected it should be documented using fundraising software or an Excel spreadsheet (Weinstein, 2013, p. 73). Although data collection and organizational systems are great, they are useless if the organization does not use the information to request support from unique donors (Weinstein, 2013, p. 111).

Major gift requires that the staff meets several times, this way the leader may delegate tasks, equally, the manager keeps track of assignment, training and volunteers. It is recommended that the executive director and managers from different departments develop skills to feel comfortable asking for donations. Overall, the agency’s personnel should be trained as fundraisers, thus they can help to raise contributions. Staff should be prepared to contact and solicit sponsors. It is an effective strategy to personally contact sponsors. Hight level of sponsorships is considered after the agency has grown a relationship (Weinstein, 2009).

According to the law professor Henry B Hansmann’s journal, “The Role of Nonprofit Enterprise”, the mistrust of organizations can occur if the persons they are serving do not feel that their moneys are being used the way it is supposed to. (Hansmann, 1980) He states that the nondistribution constraint permits Nonprofits to serve effectively. It is used to assure funds donated will go towards what collected

For the purposes of this paper, I analyzed the fundraising reports produced by teams analyzing the nonprofit organizations Mary’s Center, Partners in Care, Reading is Fundamental, and Kids in Need of Defense. These analyses led me to believe that the team evaluating the fundraising strategy for Kids in Need of Defense crafted the most effective report because of its well-considered recommendations based on lessons learned during the nonprofit fundraising course. As an individual student, the most important lesson that I learned from the course involved my shifted mindset around the concept of fundraising and how such a shift for nonprofit can lead them to make greater social impact.

The business world can define strategic philanthropy as the unique and most effective method for combining company’s marketing goals that are proposing to increase the welfare of society. It is a tool where company combines marketing goal with social responsibility. The strategic philanthropy influences the brand loyalty because it tries to maximize its profit by considering the well-being of the human being. For instance, Target company spends some percentage of their revenue for social well-being and still charge the fair price of their product. Moreover, Target donates a certain percentage of total revenue for education.

The root of many of the tensions that nonprofits face is conflict between business outcomes and social outcomes (Fong 2015). Nonprofits are formed to achieve missions, but require sufficient funds to operate and exist within a capitalistic society. The nonprofit sector is becoming increasingly competitive, forcing some nonprofits to professionalize and adopt strategies from the business world, like paid marketing campaigns, to attract donors and volunteers. This blurs the line between the public and private aspects of the sector, and has been a controversial trend that can attract both support and disapproval.

One of the nonprofits I volunteered at was founded by a family who had a vision to make a difference in their community. They started with essentially nothing but themselves and after a yearlong effort to build community engagement, our paths crossed. I soon became invested in their mission to serve the marginalized segments of society. One of the greatest challenges, volunteer organization can face is getting the word out about their services. Often times they are working with limited resources and lack the marketing expertise to strategically target new audiences. In my role, as a multidimensional volunteer, we used grassroots efforts to connect with the community, it was the least expense way. Every Saturday morning, we would visit a couple apartment complexes where high volumes of children lived and we would entertain then with puppet shows, candy rains, balloon art along with other methods. Our outreach tactics were successful in building familiarity with the children which eventually led to connecting with their parents and informing them about the community service programs we had to offer. From that experience, I learned that volunteer work does not need smoke and mirrors or an expense marketing plan to solicit services to the public. All it needs

Social entrepreneurship is gaining such strong interest in nonprofit world because of the economic challenges that have plagued this sector with cuts in philanthropic and government funding. According to Nash (2010) not only are there cuts, there are many organizations vying for the limited funding. Studies support, the attitudes in capitalistic America, and the ease of nonprofits to embrace this concept; evidenced by their ability to sell their once free services, to meet the demands of the consumer. According to the IRS (2010) nonprofits have increased their selling power on unrelated business income, to the tune of 184% increase, in a sixteen-year time frame. This writer, believes these numbers are evidence which support this trend is

Marketing gets no respect in the nonprofit world. Program people tend to hold the most senior positions in nonprofits and accordingly

Relying on country characteristics, NGO have different meaning. By summarizing existing literatures, the concept of global NGO community was initially introduced by United Nations in 1960s, defined NGO as an aggregation from voluntary citizens to form an organization whose purpose are focus on local, national or even international level to dedicated to some particular issues on social causes like animal protection, same sex marriage or mental health to bring citizens’ concern to governments while encourage others stakeholders to participated in the organization to strive for social improvement by providing physical goods or services, monitoring policy and implementing different programmes without any commercial benefit (Sargeant, 1999; KCSF, 2005; United Nations, 2016). Marketing is nothing new, everyone understand it is a process in creating customers’ value and build strong relationships to capture value in return (Koter et, al, 2015). However, NGO marketing also known as social marketing is a comparatively new idea germinated by notable marketing scholars Philp Kotler and Sidney Levy in 1969 to indicate the feasibility in utilizing commercial marketing activities in NGO (Chong, Lam & Siu, 2004; Mullatahiri, 2008; Parthasarathy, 2012). This idea had triggered lots of discussion in past decades, some scholar believed this idea could help NGO to choose the right potential donors, communicate vision and mission effectively while finally