Strategic Analysis for Best Coffee China Essay

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STRATEGIC ANALYSIS FOR BEST COFFEE CHINA
Linda Qin
Bachelor of Economics,
Guangdong University of Foreign Studies, 1996
PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF
THE REQUIREMENTS FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
In the
Faculty
of
Business Administration
O Linda Qin 2004
SIMON FRASER UNIVERSITY
Fall 2004
All rights reserved. This work may not be reproduced in whole or in part, by photocopy or other means, without permission of the author.
APPROVAL
Name: Linda Qin
Degree: Master of Business Administration
Title of Project: Strategic Analysis for Best Coffee China
Examining Committee:
Chair: Dr. Neil R. Abramson
Senior Supervisor
Associate Professor
Dr. David C. Thomas
Second Senior Supervisor
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Also, to my dear God mother and God father, Lucia and Frank, together with two lovely god brothers,
Johnson and Jackson.
I love you all.
ACKNOWLEDGEMENTS
I would like to thank Professor Neil R. Abramson for his endless support and help.
I would like to thank Professor David C. Thomas for his advise and support.
I would also like to thank Judy Rendek for her continuous encouragement and friendship.
I would like to thank John Dumfires for his help and friendship.
I would like to thank Bob Mackin for his help and friendship.
TABLE OF CONTENTS
. . Approval ............................................................................................................................ 11 ... Abstract ............................................................................................................................. 111
Dedication ......................................................................................................................... iv
Acknowledgements ............................................................................................................v
Table of Contents ............................................................................................................. vi
List of Tables .................................................................................................................. vl.l.l.
1 Background . Best Coffee Company

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