Strategic Analysis of Easyjet

4767 WordsOct 18, 201120 Pages
STRATEGIC MANAGEMENT ASSIGNMENT QUESTION. TAKING INTO CONSIDERATION AN INTERNATIONAL OR DOMESTIC ORGANISATION THAT YOU BELIEVE HAS ACHIEVED SUPERIOR PERFORMANCE IN THE PAST YEAR, USE RELEVANT FRAMEWORKS AND MODELS TO APPRAISE CRITICALLY THE THIS COMPANY. TABLE OF CONTENTS. INTRODUCTION (COMPANY BACKGROUND) 1. DEFINITION OF TERMS 1.1 VISION AND MISION STATEMENT 1.1.1. STRATEGY 2. PART 1: ENVIRONMENTAL INDUSTRY STRUCTURE, OPPORTUNITIES AND THREATS 2.1. THE ENVIRONMENT- STEEP 2.2. THE INDUSTRY’S STRUCTURE – PORTER’S FIVE FORCES 2.3. SWOT ANALYSIS 2.3.1. INTERNAL ANALYSIS (STRENGTHS AND WEAKNESSES) 2.3.2. EXTERNAL ANALYSIS (OPPORTUNITIES AND THREATS) 3. PART…show more content…
(352). 1.1.1 STRATEGY According to Jan Havenga & Llse Hobbs in A practical guide to Strategy….’ The term strategy is considered by many to be a weighty subject. It is neither like a science nor a profession and has been in its military form for ages. But it’s new in other aspects(less than 50yrs) as a discipline or field of study. Hitt at al define strategy as; an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage…’(p.9). 2. PART 1: ENVIRONMENTAL INDUSTRY STRUCTURE, OPPORTUNITIES AND THREATS. 2.1. THE ENVIRONMENT - STEEP The features or elements listed below are likely to have an impact on the airline industry and should be considered when formulating an effective company strategy for easyJet. Socio -cultural factors. • The expectation of people to fly at cheaper rates is growing alongside the number of low-cost carriers. Hence easyJet is faced by competitors that are ready and able to match its prices on similar routes. easyJet has concentrated on maintaining its low costs in order to remain competitive. • London particularly in the UK is known as a popular travel destination for people around the world. easyJet, considering people with lower income,
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