Strategic Analysis of Hp

5380 WordsJan 20, 201322 Pages
Hewlett Packard (HP) Strategic Analysis Student Name Strategic Mangement 11/10/2012 Contents EXECUTIVE SUMMARY 3 Hewlett Packard (HP) Background: 4 Company Objective: 4 Mission statement: 5 Vision statement: 5 Strategies: 5 Corporate Level Strategy: 5 Business Level Strategy: 6 Review of PC division of HP: 7 Strategic Analysis: 8 External Analysis: 8 1. FIVE FORCES MODEL ANALYSIS 8 2. STRATEGIC GROUP ANALYSIS: 12 3. INDUSTRY LIFE CYCLE ANALYSIS 13 Internal Analysis: 14  CORE COMPETENCY ANALYSIS 14 SWOT Analysis: 17 Alternatives & Recommendations 17  ALTERNATIVES AND ANALYSIS: 17  RECOMMENDATIONS and WHY: 18 Implementation of Balanced scorecard Approach: 20 BSG’S…show more content…
Business Level Strategy: The company strategy level of HP gives the notion to be Cost Leadership. It is evident from the news that at a greater extent consumers of computer manufacturers like International Business Machines (IBM) and sun are switching to HP since as the near to the ground cost of possession and flexibility. For Example, HP’s “slate table” is the illustration of its cost leadership approach that provides competition to the Apple’s IPad that proves to be more costly than reported cost of HP’s slate tablet ($549). HP also seems to be implementing Differentiation Strategy in a such way that their products are according to the altering business environment e.g. a South Korean tire manufacturer named Kumho Tires are updating their IBM mainframe servers to a more advanced HP-UX. Alternately, HP is discriminating its products from competitors like IBM. So, it can be considered as an integration of both differentiation and cost leadership. Review of PC division of HP: In 1980s, Hewlett Packard became a major player in developing desktop computers by entering the age of computers. HP introduced the HP 9000 technical computer i.e. the first desktop mainframe that was as powerful as the room-size computers of 1960s. HP expanded their computer product line in 1990s which was initially targeting the university, research and business users to reach consumers. This had made HP the leading sellers of PCs in the U.S. HP grew itself by buying Apollo
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