Strategic Analysis of Nike

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The connections in this chain drive our decision making. For example, the quality of planning shapes the choices for manufacturing. Nearly 85% of Nike’s footwear manufacturing waste is now diverted from landfill or incineration through recycling and other efforts. Such design decisions, in turn, determine whether a product can be recycled at the end of its life. Design choices can also eliminate the need for toxics in the manufacturing process, and the ability to get toxics out of products determines whether materials can be recycled in a closed loop. Working with the right manufacturers means better insight and control of quality and in performance for the environment and their workers. Choosing the right partners for moving products around improves Nike’s ability to gather and track data on transportation emissions and to get products where they need to be at the right time. Each choice has financial, environmental and social impacts that are intertwined and mutually dependent. The Nike value chain outlines each phase, where the greatest impacts occur, and some of the key tools it uses to increase efficiencies, reduce

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