Strategic Analysis of Pearl Continental Pakistan Essay

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Our vision

We are committed to dynamic growth and service excellence built upon our heritage of traditional hospitality. We strive to consistently meet and surpass guests, employees and others stakeholders expectations. We feel pride in making efforts to position Pakistan in the forefront of the international arena.

Our Core Values - G.R.I.T

Growth & Development

Recognition & Reward



Recognition and Reward

Achievement orientation

Performance-based evaluation



Setting ever-rising standards of performance


Listening and two-way interaction





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The first hotel pearl continental (PC) was built in 1964 in Karachi. In 1967-68 PC Lahore and Rawalpindi came in to existence respectively and in 1975 another PC hotel emerged in Peshawar. In 1985 Hashoo Group took over this company through privatization and changed the name from Inter Continental to Pearl Continental (PC). In 1990 PC Bhurban came into operation, in 1995 the expansion of Lahore was in operation.

Pearl Continental Hotel is the largest and Pakistan's only five star chain

The board of directors felt that future expansion of the holding company PSL should not be focused on the hotel industry but also be related with tour operations, rent-a-car services and travel agencies. Accordingly a travel agency, Trans Air Travel, based in Karachi had recently been acquired.

Hotel Information


Ideally situated in the five star district of Pakistan's commercial capital, and a 20 minutes drive from Quaid-e-Azam International Airport.


The 290 guest rooms comprising of 18 Executive suites, four super deluxe suites and 30 Executive Rooms are all designed to provide the utmost in comfort. All rooms are equipped with satellite television, in-house movies and modern amenities. In fact, every facet and facility required by the discerning travelers is catered to.

The room division offers the ultimate in luxurious living with 24 hours in - house

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