Essay on Strategic Analysis of Robert Mondavi Inc.

2799 Words Apr 18th, 2006 12 Pages
Robert Mondavi Corp. Analysis
I. Summary
 Company founded in 1966 by Robert Mondavi in Napa Valley, California
 Company vision to make California a recognized wine producing region alongside great winemaking regions of Europe
 Major focus on technology and wine growing techniques
 Production of premium to super ultra premium wines
 Mondavi focuses on personal sales, wine competitions, and lavish parties to promote the wines rather than conventional advertising
 Mondavi has a portfolio of premium to super ultra premium wines to fill various price points and niches in domestic wine market
 1981 Opus One joint venture with Baron Philippe de Rothschild
 Through 1980's
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wine market has been 90% or more of Mondavi's revenue and demand is steady

- Mondavi has 4% market share domestically, and enough international support to compete in foreign markets - Mondavi has capacity over 500,000 cases, far exceeding current demand

Key Success Factors:
- Securing relationships with domestic and foreign suppliers to ensure steady supply of grapes

- Continuation of development of its own grape production

- Oversee production at partner facilities to maintain quality

- Develop distribution networks in foreign markets

Opportunities & Threats

1. Tremendous global demand

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