Essay on Strategic Analysis of Robert Mondavi Inc.

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Robert Mondavi Corp. Analysis I. Summary  Company founded in 1966 by Robert Mondavi in Napa Valley, California  Company vision to make California a recognized wine producing region alongside great winemaking regions of Europe  Major focus on technology and wine growing techniques  Production of premium to super ultra premium wines  Mondavi focuses on personal sales, wine competitions, and lavish parties to promote the wines rather than conventional advertising  Mondavi has a portfolio of premium to super ultra premium wines to fill various price points and niches in domestic wine market  1981 Opus One joint venture with Baron Philippe de Rothschild  Through 1980's…show more content…
wine market has been 90% or more of Mondavi's revenue and demand is steady - Mondavi has 4% market share domestically, and enough international support to compete in foreign markets - Mondavi has capacity over 500,000 cases, far exceeding current demand Key Success Factors: - Securing relationships with domestic and foreign suppliers to ensure steady supply of grapes - Continuation of development of its own grape production - Oversee production at partner facilities to maintain quality - Develop distribution networks in foreign markets Opportunities & Threats Opportunities: 1. Tremendous global demand 2.

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