Strategic Analysis of Tata Motors

Tata motors strategies in the new markets are appreciable. According to the market, company adopt better market entry strategy. Company has talented and skilled advisors.

TATA motors has been a pioneer in indian automobile sector for more than the 60 years, established in 1945 ,today it is valued at over USD 40 Billion.The company now has its presence in almost every continent around the globe ,in about 175 countries.It currently caters to 3 market segments The passenger cars, Utility vehicles and commercial vehicles

Ans: Tata Motors was a leading player in the segment of commercial vehicle market. In 1954 Tata Motors in collaboration with Daimler Benz started manufacturing heavy commercial vehicles like excavators and earth moving equipment’s. When Japanese firms Toyota, Mitsubishi and Nissan entered the Indian market through joint ventures for manufacturing light motor vehicles, Tata Motors took this opportunity and developed light motor vehicles (TATA 407, TATA 608, and TATA 709) that went ahead of the Japanese firms due to low cost, adaptable to Indian road conditions and good after sales service.

As mentioned earlier Tata Motors being the largest automobile firm in India, it is admired to be the most reliable and futuristic manufacturers in today’s world. Tata vehicles and their new cars are preferred globally for their advanced technologies and handiness with over 130 models of passenger vehicles and trucks which tend to boost the Indian market internationally. Tata Motors have various core competencies that further make it different from others in the market place. As stated earlier, a core competency for Tata Motors is the acquisition of jaguar and Land Rover in order for an expansion internationally, directly giving them an ultimate competitive

In 2008 Tata Motor’s purchased globally recognized British brands Land Rover and Jaguar for $2.3 billion from Ford. The companies did not look promising due to the financial crisis and the demand for luxury cars in

Established in 1945, Tata Motors’ presence cuts across the length and breadth of India. Over 8 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company’s

The higher exposure of revenues from export markets for TATA is contributing to the valuation of the company. In China the revenues in the past few years for JLR was stunning. This contributed to the immense revenues as well as the improved stock market performance. But slowdowns in growth rate in China, USA, UK and Europe is a cause of concern. But in this regard TATA JLR’s prospects is not hindered because the company targets its vehicles to the upper segments of the society. This can thus bring in more numbers.

Tata Motors is India’s largest passenger automobile and commercial vehicle established in 1945 Listed on the New York Stock Exchange in 2004. TATA Motors is best example that has a number of Acquisition, subsidiaries, Associate Companies and Strategic Tie-up. One can attribute the difference in the outcomes to the differences in approaches to acquisition process. TATA employed a method which is directly opposite to Daimler. The essence of this method lay in respecting the existing culture rather than imposing a foreign culture. The expansion continues with the Acquisition of Jaguar Land Rover, the world’s most respectable and iconic brands.

General Motors (GM) founded on September 16, 1908, as a holding company for Buick by William C. Durant. In 1909, GM attained the Reliance Motor Truck Company and the Rapid Motor Vehicle Company, the precursors of GMC Truck (Ukessays.com). GM’s had a market share of 48.3% of the overall US market share in the 1960’s. This began to decline in the 1970s and continued to present day, due to greater international competition, mainly coming from the Japanese companies of Toyota and Honda. They strayed from the traditional American muscle cars, which were bulky and had poor gas mileage, to sleeker designs with better quality and efficiency (“General Motors Corporation” NYT).

At the beginning when Tata acquired Jaguar Land Rover, it was the time when the world entered into recession. There was a bad sentiment everywhere. Also, JLR being a British brand, the deal was not very well perceived due to the coming Indian ownership and the fears of outsourcing of jobs, technology and the brand to India.

Above analysis shows the satisfaction level of Tata Motors customers towards the customer relationship managed by the Tata Motors. From the above it can be clearly stated that majority of the respondents are highly satisfied with the customer relationship managed by the Tata Motors.

Tata Motors-have aussi Followed the footsteps beens and a pioneer in Technical Advancements in automobile sector. Tata Motors Benefit from the advanced Technically engineers operate in more than That 20 publicly traded companies Tata Group for it's R & D practical purposes. As Ratan Tata Said "The foundation of the company's growth is a deep understanding of Economic stimuli and customer needs, and the Ability to translate customer-Them Into Desired offerings through leading edge R & D". Tata Motors employs more than 1400 Scientists and Engineers All which make Tata Motors a winner in terms of technology in home market. Tata Indica, first as Indigenous, and Tata Nano, world's cheapest car, are examples of the technical capabilities and cost effective production efficiency of Tata Motors. Tata Motors-have-been Continuously investing around 2% of it's annual profits in research and development to stay ahead in the competition. Tata Motors is equipped with the 'only certified crash test facility in India' and Tata Motors set up it's European Technical Centre in 2005 That Improved companies competency in design engineering and product development. In services also, Tata Motors Developed has a -Electronic Control Unit as Compared to the Conventional Unit That the marriages accessories in a Manner effective sans Requiring a full fledges servicing

TML is currently posed with a tricky question of how to go about the Tata-Nano (the much-hyped “People’s Car”) business strategy, given its commitment to release it on time with the promised cost and the spectrum of issues and recent developments that pose potential hurdles.

The “World Truck” and higher capacity trucks to help Tata Motors to check competition from Volvo's Indian unit. The size of the deal makes Tata one of the major players in global markets increasing bargaining power with suppliers.

Economic With business practices all over the world , Tata Motors concentrates on global economies while focusing on individual markets within countries. In recent years Tata Motors has experienced high growth since 2004. They have created joint ventures with 5 countries across the