Strategic Analysis on City Development Limited, Singapore

5189 Words Dec 14th, 2011 21 Pages
Table of Contents
1. Executive Summary…….………………………………………………………………………………………………2
2. Analysis of External General and Industry Environment……………………………………………. 3
Porter’s Five Forces…………………………………………………………………………………………………….3
PESTEL Analysis……………………………………………………………………………………..……………………4
External Factor Analysis Summary (EFAS)…………………………………………………………….…....5
3. Internal Analysis of the Company………………………………………………………….……………………6
Internal Factor Analysis Summary (IFAS)………………………………………………….…………………8
4. Assessment of Company Performance………………………………………………..………………………9
Financial Ratio Analysis………………………………………………………………………………………………..9
5. Recommendation of Strategies…………………………………………………………………………………15
TOWS Matrix………………………………………………………………………………………………………………15
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The company’s brand recognition is visible globally. It also possesses strong capital resources and has exhibited positive results to its shareholders in the past.
In order to formulate suitable strategies for the company, I have practiced Prescriptive Corporate Strategy. I also have used the TOWS matrix which helped produce some solid strategies for the company such as to have eco friendly manufacturing for differentiation or to have expansions strategies in India and China.
To conclude, I would like to say that CDL has immense opportunities and necessities for global expansion considering their good financial position and high domestic competition. CDL has been the market pioneer in number of its businesses in the past and should continue with the trend to stay as a market leader.

Word Count: 3640 words (the word count excludes the contents of the tables)
Chapter 1
Analysis of External General and Industry Environment

Porter’s Five Forces Model Potential Entrants Market share in the real estate business in Singapore is mainly capitalized by few big players such as City Development Limited, CapitaLand and Keppel Land. If any multi-national real estate company approaches to invest here, they will be restricted to a marginal shareholding in the new companies. A new entrant will be therefore a private Singaporean company, and as such the barriers to entry is high in the real estate business.
Substitutes The main substitute threats for CDL