Strategic Audit on T-Mobile Essay

The company aim is to provide a world class service to customers by incorporating quality principles with our everyday routine.

The company's vision is: Through all of our products, services and relationships, we will add to life's enjoyment.

Objectives: What are the corporate, business, and functional objectives? Are they consistent with each other, with the mission, and with the internal and external environments?

Their short term objectives would be increasing sales. The vision would centre around employee co-ownership with the happiness of partners as the ultimate purpose. The mission is the satisfaction of employees. Finally, the value would be to represent the best possible choice, as a result of providing the best quality, trust and customer service.

T-Mobile is preferred over AT&T because they have the nations largest 4G LTE network, the fastest nation wide network as I read on (tmonews.com). Also in the article (gottabemobile.com) T-Mobile offers are a lot better than AT&T's offers different plans, different payment plans, and offers you cants resist. T-Mobile has a lot of offers like trades and then you just pay the difference, they also have jump Wich allows people to switch phones or upgrade at anytime. These offers get the customers attention and a lot of other people's attention.

Customer Service: Our business is built on the premise of achieving 100% customer satisfaction and developing a long-term

T-Mobile is the fourth largest cell phone provider in the United States. AT&T plans to pay $39 billion to buy Deutsche Telekom 's T-Mobile USA in a deal that is expected to attract intense regulatory scrutiny as it creates a new U.S. mobile market leader.

Our mission is to provide consumers with innovative products to increase efficiency and productivity while proving to have less impact on our environment and help our customers do so as well. We wish to prolong our current economic growth and protect our planet in the process. The integrity of our company is based on the quality of our products, our satisfied customers, the integrity and conscientiousness of our employees and our sincerity to innovative development and evolution.

This organization relied on the customers that walked through the door every day; this was evident in the mission statement. Their mission was to earn loyalty from customers

By providing outstanding returns’ Going through their website, it truly reflect their mission statement. I will state some content from the website which reflect the mission statement. One of the mission statement say a compelling place of shop. From their website, all their stores are compelling due to some facilities provided. All their stores are clean, well - organized stores.

Among all the competitors AT&T is the biggest competitor of Verizon, Verizon acquired “Alltel wireless” in beginning of year 2009 to overtake AT&T and become the largest wireless mobile network company in U.S.

AT&T Wireless is the leading wireless telecommunications provider in the US market. The US wireless market constitutes over 243M wireless subscribers. This represents a market penetration of 81%. The wireless market sells mobility of voice and data (video-media, download content and internet access).

Since 1984, AT&T is the largest telecommunications company in the United States. AT&T is known mostly for their long distance services, AT&T Wireless Services, AT&T World Net Services, AT&T Solutions consulting services and the AT&T Universal Card. AT&T has been global since 1882, when they opened their plant in Antwerp, Belgium. They do business in 100 countries around the world and perform business in over 200 countries. AT&T is divided into three companies, AT&T, global communications company; Lucent Technologies, technological company; NCR Corporation, computer company.

Vision Statement: We want to create value for our customers so as to enable them achieve their vision.

AT&T Inc. is the largest provider of wireless telecommunication services in the united states of fixed telephone and the second largest of mobile telephones. This makes the company, a multinational telecommunication corporation in the USA.