Strategic Business Value/Supply Chain Analysis: Nestle Essay

4655 Words Jul 30th, 2011 19 Pages
Strategic Business
Value/Supply Chain

Table of Contents
Section 1 – Executive Summary3
Section 2 – Introduction 4

Section 3 – Nestlé Background 5 3.1 Brief History 5 Section 4 – Literature Review – The Value Chain 6 4.1 The Value Chain 4.2 Nestle and Porter’s Value Chain6 Section 5 – Nestlé Strategies 7
5.1 Creating Shared Value7
5.2 Sustainability8
5.3 International Competitive Advantage8 Section 6 – Nestlé Collaborations 10 6.1 Buy/Sell Agreements 10 6.1.1 Coco Plan Collaboration10 6.1.2 Sub-Collaborations 11
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These theories demonstrate ways in which businesses operate on a domestic and an international scale, with differing perspectives for simplistic and complicated value chain management. Nestle, an internationally recognised multi-national corporation (MNCs), was founded in 1866 by Henri Nestlé in Vevey, Switzerland. Nestlé’s headquarters are still located today. Today, Nestle is the world's leading Nutrition, Health and Wellness Company. The company’s mission of "Good Food, Good Life" aims to provide consumers with the finest tasting, most nutritious choices of products in an extensive range of food and beverage classifications and eating occasions, from sunrise to sunset. International competition around the world has now looked to Nestle as a principal threat, counteracting new means of innovation and productivity established and utilised by Nestle. This report will discuss Nestlé’s global background as a leading brand in the food and beverage industry. The company’s vision of an effective and efficient value chain will be analysed and discuss, parallel with the strategies implemented to sustain global competitive advantage, Nestlé’s enterprise value and recommendations for change to reinforce Nestlé’s core values and business cultures.

Section 3 – Nestlé Background 3.1 Brief History
Nestlé, an international
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