Strategic Choice and Evaluation Essay

Target Corporation is one of the most major merchants store in the world. Target is recorded to be the sixth largest retailer within the United States. Founded by, George Dayton in the early 1900’s in Minneapolis, Minnesota. Target Corporation is a leading merchant store that supplies a variety of products, which includes everything from clothing to shoes, health and beauty, and even electronics. It is a corporation that remains on-top, and develops day-out. It is a brand that is well known and continues to raise the bar each year effectively. Target Corporation will need to grow the company approaches built on the quality of the rank, ethnicity, and

1. Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

Assume that you are asked to complete a SWOT analysis for a fictional, large, physician cardiology practice. You are having a hard time fitting all of the characteristics into the SWOT analysis categories. After careful deliberation, you complete the analysis and submit it for review to the practice manager.

5. How material are assets acquired under capital leases in relation to total property and equipment?

The objectives of strategic planning including understanding the benefits of strategic planning; understanding the products of strategic planning; and learning the keys to successful planning and implementation.

As a well-established coffee retailer and over 35 years of success, Starbucks is at the maturity stage in the product life cycle. It is in this stage that Starbucks needs to shift gears and focus on marketing program modifications by increasing the number of customers and customer visits (Kotler, 2009, pg. 185). While improving service will attract first-time customers and retain current ones, further marketing modifications will need to be made if it wants to continue to grow. More advertising, distribution, sales promotions, and personal selling are a few of the ways to modify the marketing program.

With Starbucks increasing the accessibility of their product for in home, offices, airports, grocery stores, and alongside other locations and through other entities has caused customers to lose interest in actual storefronts and cafes. Therefore, more customers are able to gain quality brand Starbucks coffee through various avenues now such as supermarkets and outside of the actual physical Starbucks location without having to leave the comforts of their homes (Ferrell & Hartline, 2014). Furthermore, the increased number of drive-through windows at some locations caused customers to lose interest as in many cases this took away from people coming into the actual facilities to sit and enjoy their fresh coffee.In addition, the utilization of the drive-through windows were only offered at some locations and not all. Moreover, some stores had greater offerings than other actual Starbucks locations and therefore some consumers lost interest because they essentially had to travel farther to the locations to gain in-store food and certain products that were not offered at their frequently visited location.

Examining my lessons on how businesses and other similar entities traditionally developed their strategies, and comparing it with the way that some of today's more innovative firms have begun to plan, reminds me of the change in many companies' approach to quality decision-making. From what I have learned, quality was traditionally associated with inspectors assuring quality after the fact--after parts were made--rather than getting everyone down the line involved in building in quality in the first place, as eventually happened through the TQM (Total Quality Management) movement.

Able Corporation is a successful US manufacturing company located in Tennessee that builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailers like Sears, Best Buy, and Wal-Mart. They have sale papers inserted in every Wednesday and Sunday paper. Although they have a thriving business in the US and Canada, Able is trying to break into the global marketplace.

Qantas is a flag carrier airline in Australia which established in Winton, Queensland since November 1920 and the second oldest airlines in the

Starbucks provide a large in store seating with free wi fi and a take-out service which only a few retail shops offer. The main target customers for Starbucks are office workers, with enough income, whom are able to afford the high prices of their products (Gaudio, 2003). The company has worked hard to establish itself as the brand leader with its branding as the most frequently drank coffee and noticeable brand logo. Introduction of promotions like the Starbucks Card, allows a more convenient way for a person to
pay for
your
drinks
and
earn
rewards
for
your purchase (Starbucks Coffee Company, 2011).
Furthermore, in‐store
promotions
accompanied
by
new
products and
amenities like free internet use are all strategies that Starbucks use to maintain their position in the market (Vasudha, 2011).

Starbucks’ front-line staff and main representatives are carefully selected, motivated and empowered to develop long-term customer relationships. A barista in any of their stores should reflect not only conscientiousness in service processes and etiquette, but demonstrate genuine care for customers (Starbucks Apprenticeship Barista Mastery and Customer Service, n.d.). Furthermore, Starbucks has implemented a three tiered rewards program to drive loyalty amongst repeat Starbucks card members. The Starbucks Card aims to provide convenience, and increase the frequency of purchases by members. Customers are encouraged to become members of Starbucks through receiving a free beverage upon joining, after which they recieve a free cake with a beverage purchase in their birthday month, and receiving a personalized Gold Card. This not only forms a deeper bond between Starbucks and their customers due to feeling like a “member” of their organization, but consistent maintenance of this deep bond through continuous reminders that members receive a superior and exclusive service experience from Starbucks. (Starbucks.com.sg,

Starbucks Coffee International, a subsidiary of Starbucks Coffee Company has recently celebrated its first step into Southern China opening a new store in the country, the first one in Shenzhen. The store is owned by Coffee Concepts, a joint venture between Starbucks and Hong Kong’s Maxim group, who together have already opened 32 Starbucks stores in Hong Kong between 2000 and 2002.1 At the opening Pedro Man, president of Starbucks Coffee Asia Pacific Ltd., the Asian division of Starbucks Coffee International said: "As we celebrate the opening of our first store in Southern China today, we mark yet another key milestone in the history and tradition of

The fourth topic that will be discussed is to develop a marketing strategy for taking Starbucks into smaller Chinese cities and communities. What barriers would be faced? Could they be successful? The marketing strategy for taking Starbucks into smaller Chinese communities