Strategic Communication Campaign Essay

1.1 Review the range of groups and individuals whose communication needs must be addressed in own job role

“The communication program will target whom, to help them understand, believe, or do what, by informing them of messages, through messengers and channels, to result in objectives” (Cheesebro, T., O’Connor, L., & Rios, F., 2010, Ch. 5). The objective of utilizing the campaign method would reach out the larger population through possibly multiple different media methods, instead of just one or two. When considering using different types of media and which ones to include and exclude when communicating through media, it is important to consider the advantages and disadvantages of traditional, electronic, and social media.

After the passage of the 16th Amendment, the nature and process of taxation changed many times. An author for the Virginia Law Review wrote in 1972, “Developing and maintaining an appropriate tax structure for a nation as economically complex and dynamic as the United States is a mammoth task” (Graetz, p. 1401). Because of this complexity, the nature of the Tax Code would need to be altered to keep up with what the country requires at a given time. Several significant changes have been made to the Tax Code, but none more significant than the passage of the Tax Reform Act of 1986 (TRA 86). TRA 86 was one of the most polarizing changes in tax law and where the current Code gets its name (Spilker et all., 2016, p. 2-11). It brought about more revisions than most people and businesses could keep up with, and it brought to light the deficiencies in implementing amendments to the Code, namely a disturbing lack of awareness from taxpayers of the alterations. Many businesses benefited from the changes—mostly large, well-established firms, but small mom-and-pop stores who have less stake in tax planning suffered (Scholes, Wilson, Wolfson, 1992, p.181). This negative effect would have been avoided if taxpayers had taken precautions and been aware of the impending changes in tax laws and if those changes had been communicated clearly to them.

With the presidential elections coming up, different tax policies are being debated between the candidates. Whether it is proposed by a Democratic or a Republican presidential candidate, there have been many possible solutions presented on how to reform the current tax code. Focusing specifically on four candidates, two from the Democratic Party, and two from the Republican Party, I will compare and contrast their respective tax proposals. While the Democratic candidates generally agree with President Obama’s current tax code, all four candidates are looking to reform it in some way in order to, in their own eyes, better the current tax code affecting today’s citizens.

As a friendly reminder, the 2015 tax season will soon be here, which means it will be time to formally submit tax returns to the Internal Revenue Service (IRS). We have realized that in many cases, by the time our clients’ contact us to formally file their tax returns for the current tax year, a third of the way into the following tax year in when this occurs. Understand, it does not have to be doom and gloom though. For all of you that are our existing clients and those of you that will be our future clients, we want you all to know that The Dynamic Tax Services, LLC is here to help along the way. As you will find attached the early 2015 tax year flyer, we ask that you please share this flyer with your family, friends,

No matter how effective a plan may be at the former, if it cannot succeed at the latter it will never be implemented. Convincing enough voters to support the tax plan will be extremely difficult, due to both the high levels of ideological opposition to taxes and the resources and organizational strength of the measure’s primary opponents. Per an April 2016 Gallup poll, 61% of Americans believe that the wealthy pay too little in taxes (Gallup), so Americans at least agree in principle that taxes should be increased for the wealthy. Additionally, by emphasizing elements of the measure that could appeal to conservative voters, such as keeping money from leaving the economy, candidates could generate crossover appeal to both conservative and liberal parts of the electorate. The chief difficulty, ultimately, will be overcoming the formidable organizations those with a vested interest in keeping taxes low can bring to bear. Just as they did in the 1970’s, business and financial leaders will marshal their extensive “capacity to launch multi-faceted campaigns” (Hacker 125), exerting pressure on incumbent candidates to distance themselves from the new tax policy and organizing opposition via advertising, political action committees, and donations. To counteract this disadvantage, candidates must mobilize wealthy liberal activists sympathetic to the cause of tax

David Schleis, and his fellow Tax Preparers at DS Financial Advisors, are waiting to explain the current and past tax rates to you. These rates, which are applicable to every tax payer, can be confusing for some. Seeking the help of a qualified accountant and finding a tax professional who is knowledgeable is the key to prompt and efficient income tax return filing.

For corporations and individual tax filers alike, filing one’s taxes is no small feat due to the tax code’s complexity and volume. The number of laws, exclusions, exemptions, credits, taxes, deductions, and revisions are more than any one person

Since 1952, television has played a major role in presidential elections. Television allows candidates to reach a broad number of people, and personalities, to help push along their campaigns. Campaigns help the candidates just as much as the voters. The candidates get to be identified, and known to the voters, and the voters get to hear and see how a specific candidate identifies with their needs and wants. The best way to get this information out there is through the most used form of media, television.

Public sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed.

In this audience analysis, I have addressed a situation in which I am called on to present quarterly sales information at an in-person meeting to a group of stakeholders, including managers, salespeople, and customers. I will explain how I will address the communication to this audience by answering the following questions: (1) What characteristics of the audience must I consider?, (2) What communication channels are appropriate? (3) What are some considerations to keep in mind given the diversity of the audience?, and (4)  How would I ensure that my message is effective?

Several facts are changing in today’s marketing communications. Owing to the growing numbers of alternative communication media and promotion, marketing communication does not just primarily focus on advertising and promotion. Organizations and entrepreneurs begin moving toward the process of integrated marketing communication (IMC), which has emerged as a new concept and the major communication development in marketing in the 21th century. More and more companies adopt IMC to convey a consistent message about their brand and products to derive competitive advantage and brand value. In addition, IMC has developed into a beneficial strategy for companies to reach more customers as well as build good customer relationships. Smith et al.

2》 Other beer brands have occupied large market capacity, market share of Carlsberg and Budweiser far exceeds that of Tsingtao beer

Campaign Advertising Though clearly constant in the effort to win the electorate's vote for each candidate, campaign advertising since the 1950's has become more intricate. In each decade since television advertising for a candidate has begun, the messages have been designed in one way or another to play on the emotions of the electorate. However, over time the way in which this is done has changed constantly, most clearly in the utilization of "positive" and "negative" ads. Moreover, the utilization of information and statistics in ads has changed dramatically, delivering the core message of a candidate in concise, hard hitting, and effective way.

When an advertiser places one of their advertisements into a newspaper, they want their advertisement to appeal to the readers of that particular magazine. They could have the exact same message, but considering their audience, they could make it more effective if they use a different strategy to market their product. This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that the magazine producers choose their ads by when Steve Craig says that "…program producers and schedulers must consider the target audience needs of their clients" (162). The types of advertisements are driven by the content of the magazine. Sports Illustrated provides a