Strategic Decisions for Flipkart in India

Technology and Information Systems- the Company will continue to expand its e-commerce business in the future. Its e-commerce sales today gross over one billion. Its plan is to focus on continued profitability with online sales. Part of the plan included a full assessment of the online business to analyze the main areas of functionality and online improvements. It will also continue its Omni channel capabilities, which includes shipping to store and in-store pickup exclusively during the holidays. Due to the rapid growth of mobility, over 50% of its e-commerce sales

As an individual, Brand name heavily influences my purchasing decisions. I am usually aware of current trends and popular brands and have a tendency to select these products. It applies specially to my selection of clothes and shoes. I believe this is due to very strong and present marketing campaigns from brands such as, Nike, Adidas ECT. As well as the influence of peers.

In this instance, consumers would spend a greater amount of time researching the various competing brands before settling on a purchase. Products that fall into this category are computers, hand-phones, refrigerators etc. For me, this would be for skincare. If I had to switch from Brand A to Brand B,

You can see this with all sorts of companies and products, whether it be people flocking to Apple products even though competitors are better and cheaper, people picking up game consoles even though they aren’t as good as the other one, the whole facebook vs myspace thing was a great example where even though myspace had a lot more features it just didn’t leave a good taste in people’s mouth, and the list goes

Currys PC World is the biggest online electrical retailing store that is operating in the UK as well as Ireland. The organisation tends to significantly attract number of customers each year from national as well as international consumer market as the e-commerce website of Currys PC World is functional around the world. The company represents to have wide range of white good, telecommunication ranges and information technology products for both male and female customers. The online-only business model of Currys PC World makes it highly possible for organisation to sell the products at preferably lower prices, thus organisation is engage in increasing customer loyalty through which expand its market share as well as attain competitive advantage

Flipkart took off as a great E-tailing company. Over the years as it grew, it had to employ various means to increase its sales and incorporate various distribution strategies to ensure efficient delivery and customer satisfaction. Below diagram depicts the basic distribution strategy of Flipkart.

When a new product comes out customers may have high expectations from the product. If the product does not meet required standards customers may be dissatisfied.

The extent to which a product's perceived performance matches a buyer's expectations. Customer might be

The main deal behind Flipkart’s Big Billion Day was that they offered the products at such discounted rates that were hard to believe. Flipkart offered unrealistic discounts on all the categories of the products ranging from the cheap products to the most expensive products. The discounts and the deals offered by Flipkart were unrealistic to the extent that some sellers had claimed a discount of 90% to 95%.

National brands benefit from brand equity and image through their extensive advertising and brand image. Marketing activities can influence the brand image however through pricing and promotions, jingles, slogans and 14 much more. The lower prices of store brands can either be viewed as a competitive advantage or ultimately be associated with lower quality. Brand Loyalty and Store loyalty have an influence on brand purchase choice. Many consumers have loyalty towards certain brands or products and this can be down to their habits and therefore tend to make habitual purchases i.e. purchasing what they always have. Previous research also states that store image also has a major influence on the purchasing behavior of consumers stating that if a store has a nice image and atmosphere then consumers will purchase more of their store brands. Research has also indicated that packaging can be a major influence in purchasing decisions especially at point of purchase and that many store brands try to mimic the packaging of national

Customers accustomed to a high standard to remain faithful to their favourite agency even when the price increases, because the well-known brand and the strong position in the market inspires

Founded just before the turn of the millennium in Hangzhou, China, Alibaba Group has to date become the largest online retail website worldwide in the planet, its total transactions surpassing the sum of both Amazon and eBay’s (Erickson, 2013). The report explains its business and operation model and market strategy, before moving to explore the reasons for Alibaba Group’s success such as its established market share in the large market of Mainland China and its efforts to promote the perception of the reliability and security of e-commerce. Comprising of its future plans in logistics improvement, expansion into developing nations, integration with social networks, venture into mobile

According to Farhana (2013), consumers basically evaluate and purchase a product when the products have a quite similarity of their image. This is because, consumers have less confident to purchase products at a higher or lower than their image because they do not have an extensive knowledge about the products that

ABSTRACT: The Indian online customer’s shopping philosophy is hardly unique: we seek for the best deal available for the product of our choice. And the fight for the leading slot in the $3.1 billion industry has evolved into a two way tussle between Amazon and Flipkart. In our case we will study the e business strategy during festive season and the role of Information Management System in driving success. Retailers across the Indian market are aware of the fact that August – November is the festive time in our country. Consumers go berserk in these times. Buying patterns accentuate, everybody wants to get a piece of that sale Flipkart tried something unconventional when it launched its The Big Billion Day sale with great preparations however

The behavior in which a consumer keeps buying a product time and again instead of buying products from other competitive companies is called Brand Loyalty. Brand loyalty can often be termed as Customer Loyalty, Brand Commitment, Product Loyalty etc. Brand Loyalty is seen among consumers when they realize that the product is better than the other products that are available in the market. This affinity of a consumer towards a particular product is considered to be brand loyalty. Although, this consumer behavior is not limited to a simple repetition of a purchase, there is also a psychological reasoning behind the consumers’ affinity towards behavior.