Student Name : Anjana Sherchan
Student Id : 11600528
Subject : Introduction to Management
Lecturer : Ian Jin
Submitted date : 09/09/2016
Assignment Type : Individual Analysis Report
Topic : Strategic Development within an Organisation
Case : National Australia Bank
Word count : 2116
Table of Contents:
1. Background 4
2. National Australia Bank – Growth and Development trend (Past and Present time span) 4
2.1 Mission, Vision and Competitive Advantages 4
3. Contradict practice and explanation 5
4. Criticism of strategies 5
5. Environmental Factors 6
5.1 Internal and External Environmental Analysis 6
5.2 Opportunities and threats 7
6. NAB’s Culture and leadership style 7
7. Conclusion and Recommendation 8
References: 9
Executive Summary
This report elaborates the strategy adopted by National Australia Bank to sustain in competitive market through completive advantage. Moreover, the bank has also faced several criticism during the implementation of strategy which impact on company’s performance in term of reputation and financially. Every organization run under the influence of environment where they cope their strategy to overcome on that influence to transform their threat to opportunity. Some contradict evidence is also analyzed in this report. This study concludes this report with NAB’s culture and leadership style which reflect the vision of management.
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