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2.The external analysis of China 2.1 A brief introduction of Chinese market 2.1.1 The total market .China is one of the largest consumer markets in the world. At the end of 2013, China has a GDP of $9.24 trillion , increase7.7% over the end of 2012. During the first decade of the new millennium, China’s textile and clothing industry has been undergoing dramatic changes, and so has the market. With a population of 1.3 billion and rapid economic growth, China is now the biggest producer and exporter of textiles and clothing, also, it is a potential buyer and importer, backed by a fast-growing market. With the reform and opening-up, and the relaxing police of entry regulations into China’s domestic market, Chinese consumers today…show more content…
China currently has the most cell phone users in the world with over 700 million users in July 2009. It also has the largest number of Internet and broadband users in the world. China also has made great progress in clothing technology. Beijing Institute of Fashion Technology is a university in Beijing, which focus not only on the study of textile technology and chemical Fiber Technology but also design. This institute is composed of 5 schools (clothing design and engineering school, polymer materials and engineering school, art design school, business school, industry design and information technology school) and 2 departments (foreign language and painting). 2.3 Analysis China ‘s Culture situation based on Hofstede Culture, originally derived from Latin culture which means “tending or “maintaining”, has multiple and diverse definitions nowadays. If we explore the Chinese culture through the lens of the 6-D Model, we can get a good overview of the deep drivers of Chinese culture relative to other world cultures. The bar chart below show us a overall view about Chinese culture environment. 2.3.1Power distance
This dimension deals with the fact that all individuals in societies are not equal Power distance At 80 China sits in the higher rankings of power distance .Chinese people are influenced by formal authority and sanctions and are in general optimistic about people’s capacity for leadership and initiative. People should
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