Strategic Formulation for Dell's Computer

1334 Words Jun 21st, 2006 6 Pages
Strategic Plan Overview – Dell Computer Corporation
The advent of Dell Computer Corporation (DCC) in 1984 brought another milestone into already existing computer technological arena. Since its inception, DCC has used innovative marketing strategies to move the computer market to a different level and today DCC ranks among the world's largest computer systems companies. Dell pioneered the culture of selling personal computers directly to the customers without the involvement of the middleman. This concept has set Dell Computer Corporation apart from other computer giants. Dell designs, builds and customizes products and services to satisfy the end-user requirements and offers an extensive selection of peripherals and software directly to
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Dell should do a better job of moving the suppliers close to its central locations.
Dell would use the SWOT analysis in its strategic management process to review its long-term goals in order to make the company to be more effective. SWOT analysis is a process that can help companies to identify strengths, weaknesses, opportunities and threats within and outside the organization. The long-term objective shall emphasize efficiency in procurement, manufacturing, distribution and further expanding the base of its customer service with innovation and other value-added services. Dell should realize that competitors like International Business Machine Corporations (IBM) and Hewlett-Packard (HP) also have stronger brand names, and the DCC's business strategy should be focused on mass customization and just-in-time manufacturing. These primary strategies will give Dell's customers a better choice and help the company to compete effectively both in domestic and global markets. Dell should try to implement its strategies once they are formed in order to remain on top of its service to the customers. One way to stay on top of the business is the acquisition of companies of interest and DCC seem to be doing well in this sector, for example, "Dell joined with Altiris in 2002 to help simplify IT management in order to satisfy the rapidly computer evolving market". Dell