Strategic Human Resource Management : Cirque Du Soleil

The main purpose of the case study is to incorporate IT into Cirque du Soleil.

In order to attract more talent and increase its employees’ satisfaction along with its commercial success, Cirque will need to change how it manages its culture, talent and growth. It must create and communicate a vision and mission that establishes a shared sense of purpose. And, it must manage its culture through systems that alter and reinforce how employees should think, behave and feel about team

Cirque Du Soleil’s show in Downtown Disney is a show that I have wanted to see for a very long time. The creative marketing that I have seen has made me very interested in the shows. Many of my friends and colleagues have already seen the show and have highly recommended it. “Cirque du Soleil is one of the rare companies that utterly redefine their industries. It takes the circus’s raw materials – trapeze artists, contortionists, strong men, clowns – combines them with surreal costumes, nonstop New Age music, and dazzling stagecraft, and then ties it all together with a vaguely profound theme like “ a tribute to the nomadic soul” or “a phantasmagoria of urban life”” (Kreitner, 231).

Thesis: Learning about Cirque du Soleil will help you all understand that there is more to it than just “circus stuff”. It is about talented athletes who think outside the box, use teamwork and trust to put their life in the hands of another person. All of this hard work to mesmerize and amaze a large crowd of people who appreciate the dedication put in.

Cirque du Soleil has changed and reinvented the circus forever. What used to be a traditional show has now been replaced with Cirque du Soleil’s magical experience, made up of amazing venues, multi- talented performers, custom costumes and music, its combination of circus and theatre, and many shows. Not only has Cirque du Soleil changed circus, but also the business side of entertainment.

vii. Cirque Du Soleil La Nouba “is a mesmerizing and extraordinary avant-garde circus spectacle performed by Cirque du Soleil exclusively in the Downtown Disney” area.

On Saturday October 4th Nuit Blanche Toronto’s annual celebration of art, drew crowds of spectators to the streets of downtown to experience the awaited installations. Many pieces referenced strong messages on topics ranging from cultural differences, environmental concerns, and social issues. The night was divided into four main zones: Before Day Break, The Night Circus, The Possibility of Everything, and Performance Anxiety, each zone was located in a region of downtown Toronto. We started our night at Spadina Avenue viewing the exhibition Everything is possible and walked all the way to Fort York finishing our night with the exhibition Before Day Break. In total I was able to view 31 installations consisting of video, sculpture, and performance. The piece that stood out to me the most during the night was located in Fort York in the exhibition Before Day break. This themed exhibition consisted of 12 installation pieces that focused on the “evoking complexity of life itself” with topics ranging from social politics, human relationships, cultural diversity, and religion. The piece that moved me the

Awe-inspiring feats of acrobatic prowess and a comical relationship established with an audience, unveiled by performers tied through a trusting friendship, would assuredly “catch” most spectator’s gaze. On the evening of October 10th, Flip Fabrique’s witty cast summersaulted across Eisenhower Auditorium’s stage, delivering a contemporary circus production with an edge. The daring acts performed by Jérémie Arsenault, Bruno Gagnon, Christophe Hamel, Françis Julien, Hugo Ouellet Côté and Jade Dussault intermix traditional circus acrobatics, trampoline, juggling, and rope routines with a “New Kids on the Block” ambiance. Furthermore, each artist exclusively contributes unique elements to the show by eliciting playfulness, tugging at heart-strings and evoking captivating reactions from

Series of productions presented by local and international artists which attract a huge amount of the audiences. It is a festival not only promote local artists but also bringing the world to the Brisbane city. Brisbane Festival break the convention and share the spirits to the audiences, this event diminishes the geographic and cultural boundaries between nations, as well as advertising the artists unintentionally. People gathering to celebrate to explore and experience diverse cultures and arts. Choosing Brisbane Festival as one of my Global Brisbane example, connecting what I learned from the previous 5 weeks in the classes. To analyze and exemplify the “global village” “complex connectivity” in Brisbane Festival. 

From the aspect of complex connectivity, local and international’s multi-communication, festival brings the world to the Brisbane city, for example: a series of drama and concert performances from Central Africa to the north-east region Singapore, the circus- Pirates of the Carabina from United Kingdom as well as domestic singers dancers and actors’ arts and entertainment, audiences have numerous choices for the

Cirque du Soleil is an entertainment company that was co-founded in the 1984 at Baie-Saint-Paul, Quebec, Canada by Gilles Ste-Croix and Guy Laliberté. It was founded as a tour group for Quebec’s 450th anniversary of Jacques Cartier’s discovery of Canada. Before then, the performances were simple; they walked on stilts, juggled, and breathed fire (“Cirque du Soleil”). Today, Cirque du Soleil is known for its high flying acrobatics, death-defying stunts, and extravagant visuals. Their motto is “to invoke the imagination, provoke the senses and evoke the emotions of people around the world,” (Kingsford-Smith). They combine their mesmerizing gymnastic stunts with a theatre like performance that keeps the audience enticed all throughout their shows.

The Circus uses exhibition in various routes and for various purposes. For example, the Cavalia is an amusement organization that represents considerable authority in creation, generation, and visiting of aesthetic equestrian and aerobatic strategies. For example, they use Trick Riding, Vaulting, Haute École, Pas De Deux, and more in their shows. Specifically, in the show Odysseo, Cavalia abridges the show as delineating "steeds and people leaving together to meet a world amongst dream and reality by going through the colossal marvels that nature has offered, deserts, waterfalls, ravines and glaciers." This show depicts equestrian expressions, aerobatic exhibition, music,

In this piece of art Seurat created a mysterious and alluring scene of circus performers giving a preview to a crowd in the working-class district of Paris hoping to persuade them into buying tickets. This painting is smaller in size when compared to other of Seurat’s artworks, but Circus Sideshow is his first nocturnal painting attempting to capture the effects of artificial light at night. When Fernand Corvi’s travelling circus came to town in 1887 Seurat made several on site sketches for his reference. When first looking at La Parade de Cirque the viewers attention immediately gravitates to the trombonist in the middle of the canvas standing upon a stage with four musicians behind him to the left, but the fourth musician playing the tuba has been cut off by the edge of the canvas. If not for the difference in height the musicians would be almost identical. To the right of the trombonist is the ring master holding his cane firmly under his arm, watching and surveying the performance with a very stiff posture. The heads of the people in the crowd along the bottom of the painting are either in frontal orientation like the musicians or in profile like the ringmaster adding repetition in the painting and rhythm to the foreground. This painting shows great difference from Bathers at Asnières and Sunday Afternoon on The Island of Grande Jatte, where those two masterpieces have vibrant colours and drenched

Background: Cirque du Soleil was the first ever circus group that evolved its self to the commercial world by introducing the simple but innovative and unique concept of combining the traditional circus acts with opera, dance, theatre and live music. Cirque du Soleil ensured success by executing the concept to the point of perfection. Excellent choreography and amazing pyrotechnics were the backbone of their success. The experience of a Cirque du Soleil show is considered to be as one of the most awaited and valued entertainment experience by people all around the world.

An organisation’s performance is vital to an organisation’s success. It is agreed upon that strategic human resource management (SHRM) can be a beneficial tool in achieving optimal organisational performance. Kentucky Fried Chicken (KFC) is a large-scale fast food chain with over thirty thousand employees (MarketLine, 2016). KFC must ensure all employees are motivated so that they improve their productivity, performance and ultimately achieve the organisation’s objectives by increasing their profit. However, as fast food organisations do not incorporate high performance work systems (HPWS) to manage their human resources, this resulted in low flexibility, decrease in the level of skills and abilities of employees and the employee’s perception of the organisation. This has also led to lower staff morale and increase in staff turnover. In order to resolve these issues, SHRM practices can be implemented. The use of the ability, motivation and opportunity (AMO) framework can be beneficial in determining the underlying reasons for employees’ behaviour that has led to low productivity, decreased motivation and high turnover. Additionally, an employee’s perception of an organisation’s objectives and commitment to the employees is also a critical issue that fast food organisations need to address. Restaurants in the fast food industry such as KFC can utilise strategic HRM to resolve issues that they encounter in order to ensure the workforce is operating efficiently and

The table below gives us a glimpse into the main functions of SHRM and its differences from traditional functions and responsibilities of HRM: