Strategic Innovation Back Bay M14828

Marketplace Business Simulator is an on-line marketing simulation that incorporates all the marketing principles I have learned over the course of this semester and apply them into real world marketing practice. Simulation was used for the sake of instigating effective results and in that regard, this paper analyses the manner in which each quarter was carried through. The circumstances surrounding each of the decisions made are analyzed intricately and hence a manifestation of the impact of each for each of the quarters is laid bare.

I, Brandon LoPresti, affirm that I have not and will not give or receive unauthorized aid on this deliverable and I will complete this work honestly and according to the instructor’s guidelines.

This paper was conducted as a Discussion Board Post assigned by Professor J. Reinke of: Liberty University, Graduate School of Business, Lynchburg, Virginia 24515.

© Copyright 2009 by Cambridge Business Publishers, LLC. All rights reserved. No part of this publication may be reproduced in any form for any purpose without the written permission of the publisher.

Write a three to six (3-6) page paper in which you provide the following information below.

The Case Study is provided by the Harvard Business School and is considered necessary reading prior to the understanding the responses contained herein. This paper is

Initially, our firm’s business position was at a healthy position. In the beginning of the simulation, our overall market share for the automobile industry was 28.2%; the highest in the market. We realized that our primary strength from product contribution came from our economy car Alec with 63.5% market share for economy cars, and from our utility car, awesome with a 48.5% market share for its vehicle class. Thus, it was evident what we needed to do; maintain high market share of our leading cars while conforming our least profitable vehicle class sustainably to coordinate to customer demand.

Ms. Seo also integrates employees, Energetic Solution’s major asset, in an effective and inspirational way through company’s Vision, Mission and Values.

This PowerPoint presentation was prepared by Professor Timothy Luehrman for the sole purpose of aiding classroom instructors in the use of Finance Simulation: M&A in Wine

© Copyright 2012 by Cambridge Business Publishers, LLC. All rights reserved. No part of this

This paper is being submitted on July 19, 2015, for Susan Zappia course Business Research Analysis GEB 3124.

University of Phoenix. (2015). Working capital simulation [Multimedia]. Retrieved from University of Phoenix, FIN571 website

As I get further and further along in this simulation, I have noticed that I am beginning to understand what it takes as a marketing manager in order to be successful. Careful considerations must be made to be sure that the right decisions benefit both Minnesota Micromotors, Inc., and our customers. Our success comes from our customers’ success and loyalty that they have with this company. In finding ways to incorporate the important factors that matter most to our customers is what will bring in new customers and keep our existing ones around for the long hall.

This document is authorized for use only by Albertina Dias at ISG Business School until September 2013. Copying

The simulation was very interesting and the research from the simulation gives the viewer a better perspective regarding a situation in business. More Beer, Inc. is a branded sports apparel company that involves direct marketing. Fast Serve, Inc has decided to move out of the online distribution. According the evaluations, three employees are to be terminated due to downsizing. The senior manager of Human Resources at More Beer, Inc is considered to be the viewer in this simulation. According to Twomey (2013) “A viewer is to determine those selected for dismissal within a two weeks timeframe that benefits Fast Serve, Inc.” (pg.15). This research paper will analyze key terms that are reflected on the simulation compared to