Strategic Innovation: Back Bay Battery
In this online simulation, students play the role of a business unit manager at Back Bay Battery Company who must balance a portfolio of R&D investment strategies (over 8 simulated years) across products in the portable power market.
Other Online Simulations
Other Online Simulations from Business
Back Bay Battery
Strategic Innovation Simulation
Supply Chain: Root Beer Game
This version of the classic Beer Game is enhanced by powerful administrative features: instructors can run any number of configurations simultaneously in the same class; results are tracked in real time on the administrator screens and are immediately available in debriefready…show more content… NiMH: $6.4 M
Ultracapacitor: 2.5 M
Ultracapacitor: $51.0 M
Ultracapacitor: $24.6 M
Initial Market Size
Learning Curve Coefficient
Students face the management challenge of balancing investments between the core business and a potentially disruptive new technology.
A comprehensive Teaching Note covers key learning objectives to highlight in the post-play discussion: n The nature and impact of disruptive technologies n Management challenges of simultaneously investing in core business and innovation nO ptimizing the timing and level of investment in innovation nT
he difficulty of innovation under constraining financial criteria and an organization’s impatience for growth