Strategic Integration Of Marketing Communication

By using digital form, customers will instantly able to provide feedback, give comments and suggestion directly through the app company provide. This not only increases company’s chance of receiving more feedback related to their service in order to increase customer service but reduces the need to print, store, and process the comment cards and feedback forms. (Baker, 2014). Moreover, Digital marketing facilitate communication within and between organizations in term of promotion by provide access to sources of information and current trends in interactive media. ( 'Impact of Technology on Marketing ', 2015). For example, email marketing is one of the functions of the internet in business promotion. It is used for both internal and external communications in the company. Email helps users to communicate with each other more flexible in terms of time and location. Email can also be an effective way to keep track of requests from customers or suppliers, conversations within and between organisations, and other important data which company concerned about as it provides a record of what was communicated. (wiseGEEK, 2015) Furthermore, unlike in the past, interactive digital marketing has transformed and allows a two way dialogue between marketers and customers. Promotion becomes a process that pays more attention to customers demand rather than leading customer. By the time customer provides feedback to company, personal

People are connected more by social media and marketing executives have taken notice. The innovation in technology online and through television has increased. Today, people use the internet for shopping using various tools such as laptop and iPhones. We are in the new age of marketing where people are connected via social media and business is trended online. Thus, the innovation in interactive television and online services has expanded the strategies and tactics. This is so because more and more people are using internet for shopping, taking the purchase decisions via range of tools such as laptops, tablets, mobile phones, etc. Throughout

Enormous challenges arise against achieving integrated marketing communication, but there are electrifying opportunities as well! Summing up to the channels known by us, plenty of new marketing channels break open onto the scene on what seems to be a daily basis.

Today in our society and the world of Business we encounter many different genres of marketing to persuade consumers toward certain products or services. One of the most known and used type of marketing businesses use is Digital Marketing. Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Another style of marketing that opposes from Digital Marketing and widely used today I or economy is Traditional Marketing. Traditional Marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers and newspaper print ads. Although Digital Marketing differs from traditional marketing, our economy has been rapidly moving toward the use of Digital Marketing. Studies have shown that cost of Digital Marketing is more efficient, they can unprecedented audience reach, and is better when it comes to direct response from intended audience. Traditional Marketing on the other hand is way more expensive and is more difficult to stay in contact with customer’s. These techniques and associability’s can benefit customers by saving them money and being able to keep in touch with your customers’ needs and wants when running a business.

The most I like about group projects is the process of brainstorming. All members in the group have different ways of understanding and to make sure each member in the group is in the same page, require a lot of effort. I even like the way group interaction takes place. We usually form a group with people who we are comfortable with and we can get along with and work together in a professional manner. Group projects help me to get prepared to work “in a team” and “as a team”. Though it is sometimes very challenging to work with different personalities, but when everyone agrees to a common goal it provides its own advantages to all the members in the group. The important thing I like about group projects is that it prepares me to work in the real working environment and shows us the trailer that how we would encounter difficulties and what solutions can we provide to achieve a common goal. It also helps to provide knowledge of our capabilities and skills that we have and we can use as required.

Promotion is the aspect of marketing that involves delivery of company, brand or product messages to target customers. Several tools are used by companies to aid the delivery of both paid and unpaid promotional methods (Kokemuller, n.d.). Promotion needs to be precisely coordinated and integrated into the businesses global communications message, and this is called Integrated Marketing Communications (IMC).

During the last decade of the twentieth century, the concept of integrated marketing communications (IMC) received considerable attention from practitioners and academics alike, and that interest has continued into the new millennium (e.g., Bearden and Madden 1996; Cornelissen and Lock 2000; Duncan, Schultz, and Patti 2005; Garretson and Burton 2005; Nowak and Phelps 1994; Schultz and Kitchen 2000a; Schumann, Artis, and Rivera 2001). As the marketplace has become more fragmented over the years, organizations have embraced IMC as a means to effectively and efficiently target and attract the splintering mass market through the transmission of a unified message across all "contact points" between organizations and their consumers. Whether the

Integrated Marketing Communication (IMC), a term which refers to a customer-centric and yet data driven technique of communicating with clients involves the coordination as well as the integration of various marketing communication tools, sources, functions as well as avenues within a given company into a program that effectively maximizes their effect on consumers as well as other end users at the least cost possible (Clow & Baack,2007). IMC is a management concept that is designed in a manner that makes every aspect of marketing communication like advertizing, public relations, sales promotion as well as direct marketing to operate together into a perfectly unified force as opposed to permitting each of these elements to work in total isolation. In this paper we present an Integrated Marketing Communication (IMC) for SEAT an automobile manufacturing and selling company. The Integrated Marketing Communication (IMC) begins with a situational analysis. This situational analysis involves market analysis, SWOT analysis, competitor analysis an analysis of the product offerings. This is then followed by an analysis of the keys to success, an analysis of the critical issues. This IMC also includes a marketing strategy, mission, and marketing objectives, financial objectives, an analysis of the target market, positioning, strategies, marketing mix, marketing research, controls, implementation, marketing strategies, contingency plan as well as conclusion.

Definition: Integrated Marketing Communication Definition: IMC is a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communications disciplines – for example, general advertising, direct response, sales promotion, and public relations – and combines these disciplines to provide clarity, consistency, and maximum communications impact by The American Association of Advertising Agencies (the 4A’s)

The core theme of the website is to inform the target audience about Dove’s philosophy of beauty, which is that, “beauty comes in different shapes, sizes and colours”. The philosophy is aimed at touching a nerve of females of all age groups and is in stark contrast with the popular culture which bombards us with unrealistic

Recently new changes in the market have led to variations and changes in marketing practices and communication management in organizations. There is no longer possibility to use one single marketing communication tool to achieve marketing communication purposes. (Kitchen et al. 2004). As a result, integrated marketing communication (IMC) approach appeared as a more efficient and sophisticated communication discipline that can rapidly respond to the increasingly market changes and conditions. (Kim et al. 2004). The new aspect of IMC is that technological developments have made it possible to put this idea into operational practice.(Kliatchko, 2005). In fact, the emergence and advancement in information and communication technology (ICT) are considered as one of the most significant background factors of IMC. (Kitchen et al, 2004. Gurau, 2008. Kliatchko, 2009). According to advanced technology solutions, IMC programs are able to capture precise data on customers. This means that database management is of crucial importance for the IMC approach. (Kliatchko,

According to the research done by 4thweb, Facebook, Twitter and YouTube dominated the social media

ies, it is suggested to th e organization that how it can be implemented. There may some drawbacks which are also identified. The whole marketing strategies that developed fo TechCom Electra become successful if is is understand and implemented properly.it will assist the organaization to become market leader.

For any company setting the objectives and goals are important and necessary for the mission statement to make it happen. The objectives and goals of any company are needed in order to reach its mission, as an example “ if we want to reach 1st floor of any building we need steps” so steps are like the objectives and goal which helps to reach our destination ( mission ). Secondly, any company’s mission should be turned into detailed supporting objectives for each level of management. And in this one the important thing is that the manager should have objectives and he should be responsible for achieving them.

Communication is always one of the most important and vital strategic areas of an organization's success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag of concern. When communicating the value of your products or