Strategic Issues Papers- Starbuck

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Running head: Strategic Issues Paper

Strategic Issues Paper
University of Phoenix
November 3, 2008

Strategic Issues Paper In today's business environment, an effective strategy is critical for an organization to attain its vision. A company must reflect upon internal strengths and weaknesses, external opportunities and threats, and consider the associated trends using benchmarked companies. One company who’s made this recognition is Starbucks. The company recognizes the major strategic issues involved as protection of coffee growers to achieve future supply, keep the brand image and remain innovative, new market strategy, leadership and culture. Using resources from the University of Phoenix, the purpose of this paper is to
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The more responsive Microsoft is to the needs of its customers, the greater their ability to strengthening brand loyalty and ensuring their competitive advantages. Microsoft also looked at internal restructuring to improve customer responsiveness. Like Microsoft, Starbuck is keeping up with their customer responsiveness. Because of the flexibility of the size and format of its stores, Starbucks can be found in a variety of settings, including retail centers, university campuses, office buildings, airport terminals and supermarket. Starbucks opened in US with over 5,000 locations in 22 international markets. For its non-pedestrian customers, Starbucks has increased its focus on drive-thru retail stores. New objectives of the organization could be to scale back the retail areas of the store, and gain a new focus on environmental issues. They have established specialty operations, joint ventures, internet cafes and shopping, and global expansion. Part of their vision and mission is concentrates on how to treat people including their employees, diversity, customer satisfaction, community contributions, and sustaining a profit.
Keep the Brand Image and Remain Innovative Kmart is among the worlds largest discount chains. For any given product, Kmart normally carries one or two national brands as well as several second tier brands and a few third tier brands. Kmart's

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