Strategic Management - AIR NEWZEALAND

This report largely focuses on constructing a situational analysis of Qantas Airlines. An organisations situational analysis refers to an analysis that consists of ascertaining the key factors that will be used as a basis for development of marketing strategy. (Elliot 2014). Situational analysis consists of the environment analysis (both internal and external environment), competitor’s analysis and finally the swot analysis.

This report will be discussing strategic management to a company in the airline industry. This report will examine a chosen company’s strategic management and outline the stages. Strategic management is analyzing the situation facing the firm, also on the foundation of analysis formulating a strategy and lastly implementing strategy. Strategic management is the identification and the description of strategies that can be used by managers so as to attain better

The Airline industry is a large and constantly growing industry. It facilitates economic growth, international investment and world trade and is therefore central to other industries as well for globalisation. There are various forces which lead to globalisation in airline industry. Key drivers of change are forces likely to affect the structure of an industry; sector or market. (1).

The airline industry has been a major factor in the globalization of the world economy. It connects the sellers and the buyers as well as transports goods across countries. It also breaks the time and distance barriers. In the past, air travel was considered a luxury but it is now a common necessity.

The organisation chosen for this report is British Airways. This report will first provide an overview of the organisation. Then, British Airways competitiveness and internal and external factors influencing its performance would be evaluated and determined using competitive strategy models, namely SWOT analysis, PESTLE analysis and Porters Five Forces. Thirdly, the report also discusses the efficiency of the strategy by highlighting its core competencies and risk management strategy and, finally, conclusion and recommendations are provided based on the reports’ findings.

The following paper provides an analysis and evaluation of the current market position of Qantas and the airline industry. By assessing the company both internally and externally by applying PESTLE and Porter’s Five Force frameworks, this report will assess Qantas’ opportunities and strengths within the aviation industry. In addition to this, the report will focus on the specific resources and capabilities that enable Qantas to obtain a competitive advantage over its competitors through the use of the VRIO framework. A final analysis

This report largely focuses on constructing a situational analysis of Qantas Airlines. An organisations situational analysis refers to an analysis that consists of ascertaining the key factors that will be used as a basis for development of marketing strategy. (Elliot 2014). Situational analysis consists of the environment analysis (both internal and external environment), competitor’s analysis and finally the swot analysis.

He challenged all stakeholders in the air transport value chain to keep pace with an aggressive agenda for industry change. After at least two years of lost growth, traffic is back to pre-September levels in most parts of the world. First quarter 2004 passenger traffic was 6.5% above the same period for 2001 while cargo volumes were 15.5% above 2001 levels. Firms in the commercial airline industry were studied to ascertain their use of strategic market planning. The results indicate strategic market planning and related techniques (Experience curve/cost analysis, portfolio analysis, investment opportunity analysis, and PIMS)

• Provide background on the global industry • Present a regional analysis • Discuss current and future evolvement of the industry (trends) • Discuss challenges and strategies impacting the industry • Discuss the new breed of airlines • Discuss why airlines fail and how to achieve success

This paper targets to assess Flight Centre’s strategic situation in 2003, focusing on discovering key issues in pursuing future profitable growth. Furthermore, strategic solutions to their issues will be considered and a refined strategy proposed based on the analysis.

American airline industry is steadily growing at an extremely strong rate. This growth comes with a number economic and social advantage. This contributes a great deal to the international inventory. The US airline industry is a major economic aspect in both the outcome on other related industries like tourism and manufacturing of aircraft and its own terms of operation. The airline industry is receiving massive media attention unlike other industries through participating and making of government policies. As Hoffman and Bateson (2011) show the major competitors include Southwest Airlines, Delta Airline, and United Airline.

Though this external environment is out of the control of the organization can make the strategies, which will enable to get them adapted in the changing external environment. This paper investigates the essential strengths that can emphatically or contrarily influence Virgin Australia and its rivals in the Australian carrier industry. This report use porter’s five forces tools i.e. Suppliers power, buyer’s power, competitive rivalry, threat of substitution and threat of new entry. 2. External Environmental Analysis: 2.1 Competition:

IntroductionThis report has been written in order to provide an environmental and competitive analysis of the low-cost airline industry sector from the position of Easyjet. It will give a brief history into Easyjet and the low-cost airline industry. It will analyse the internal strengths and weaknesses as well as the external threats and opportunities. Competitors will be analysed through the use of porters 5 forces model. Recommendations will be made for easyJet's marketing strategies for the next three years.

Table of ContentExecutive Summary1I. Introduction2II. Main Body1. History of British Airways22. Current strategic situation….42.1 Internal analysis42.2 External Analysis52.3 SWOT82.4. Current strategy93. Potential Strategic options124. Recommended strategic direction with rationale164.2 Strategy Evaluation175. Identification of critical success factors186. Performance measurement criteria197. Conclusion218. Bilbliography249. References24Executive SummaryThe main aim of this report is to undertake a review and analysis of British Airways. It is UK's leading airlines both at international and domestic level, with its operations spread over 300 destinations across the world. The report starts with a brief description of the company. Then the

Ans: - I Have chosen AIR NEW ZEALAND COMPANY. Air New Zealand Group is the operation of local and worldwide traveller transport and cargo. The history of Air New Zealand, the national transporter of New Zealand, started when the amalgamated East Coast Airways and Cook Strait Airways started operations in January 1936 as Union Airways of the nation 's first significant aerial shuttle. The New Zealand Government purchased full responsibility for in 1961 and the air transport was renamed Air New Zealand in 1965. New Zealand 's local aerial shuttle, National Airways Corporation was converged with Air New Zealand in 1978. The air transport was built up as TEAL on 26 April 1940. Its first flight was on 30 April 1940, with Short Empire flying pontoon ZK-AMA turning over ten travellers from Auckland to Sydney. It took around 7 hours 30 minutes to venture to every part of the 1345 miles. In June 2004, the expansion of 12 Boeing flying machine to the armada and arrangements to change the long term flying knowledge air New Zealand re announced. The Boeing arrangement saw Air New Zealand obtaining eight new Boeing 777-200ER and four Boeing 7E7 air ship, and additionally rights to procure a further 46 whole deal airplane. The airplane started touching base in October 2005 and has permitted Air New Zealand to grow new courses, expand recurrence on existing courses and increase both traveller and payload limit.