Strategic Management Analysis of Coca Cola Company

4379 Words Apr 26th, 2012 18 Pages
Strategic Management Analysis of Coca-Cola Company
Cristina Martinez
St. Thomas University
Management Writing and Reporting
February 19, 2012

Thesis Statement:

The Coca-Cola Company is a marketing model for all mega multinationals around the world, finding creative solution to the external factors that affect it.

Outline

I. Economic and technologic factors.
A. How this factors affected the Coca- Cola Company.
B. Strategy developed by Coca- Cola to find a solution.

II. Social, cultural, demographic and environmental factors.
A. How this factors affected the Coca- Cola Company.
B. Strategy developed by Coca- Cola to find a solution.

III. Competitive Factors.
A. How this factors affected the Coca- Cola Company.
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The operating income of the company was $8,449 million and the net profit was $11,809 million, increasing a 2, 6% and 5, 77% respectively over 2009 fiscal year.
Business, now-a-days is vitally affected by the economic, social, technological and political factors. The Coca-Cola “is a marketing model not just for mega multinationals looking to share best practices from around the world but also a case study for how upstart and mid-size brands, of which Coca-Cola has amassed many, can use creative stunts and strategic partnerships to get a lot done on a smaller budget.”( Zmuda, 2011). The company has been faced the external factors such as: economic, social and competitive that has affected the majority of multinational companies during the last years, creating excellent strategic to find solution for them.







The Coca- Cola’ Vision and Mission
The 'Coca-Cola' brand has been adopted the strategy of global marketing. They are considering the whole world as single market place and uniform marketing strategy was being used Coca-cola for many years, but now the trend is changing and different marketing campaigns are being designed for different regions of the world. The Company is focusing in the future and has very well established its vision and mission to 2020.
Vision
“Creates a long-term destination for…