Strategic Management Analysis of Nike

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NIKE _______________ IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR STRATEGIC MANAGEMENT _______________ BY: Castronuevo, Jan Clark Meer, Regginald Young, Johnedel Quintero, Arvin Dioneda, Jefrick September 18, 2009 Section 1 - Executive Summary Back before the Swoosh logo and long before the days we were called Nike, there was Blue Ribbon Sports (BRS). It was the company Phil Knight, our founder, and legendary track coach Bill Bowerman created in 1964 to provide athletes with better shoes. Their first year sales totaled around $8,000. It wasn’t until 1971 that BRS introduced the concept of the Greek winged Goddess of victory—Nike. In December 1980 we went public. Nike employs more than 33,000 people globally. Our Nike World…show more content…
| Bargaining power of supplier. | Economic | .10 | 3 | .30 | 3. | Foreign exchange rate changes affecting imports/exports. | Economic | .05 | 2 | .10 | 44. | Economic crisis. | Economic | .05 | 1 | .05 | 5. | Threat of substitute products. | Economic | .15 | 4 | .60 | TOTAL | | 1 | | 3.72 | Internal Factor Evaluation Matrix (IFE) KEY INTERNAL FACTORS | FUNCTION | WT | RATING | WTD SCORE | STRENGTHS | | | | | 1. | Superior research and development. | R&D | .20 | 5 | 1 | 2. | Marketing and distribution expertise. | Mktg | .15 | 3 | .45 | 3. | Strong management culture. | Mgmt | .10 | 3 | .30 | 4. | High financial returns. | Finance | .15 | 4 | .60 | 5. | Good corporate image. | Mgmt | .20 | 5 | 1 | 6. | Operational efficiency and effectiveness. | Operations | .10 | 4 | .40 | WEAKNESSES | | 0 | | 0 | 1. | High cost promotional activities. | Operations | .05 | 5 | .25 | 2. | Abuse of management Prerogative | Mgmt | .05 | 2 | .10 | TOTAL | | | | 4.10 | TOWS ANALYSIS MAX | STRENGTHS1. High Financial Returns2. Strong Management Culture3. Marketing/Distribution Expertise4. Superior R&D5. Good Corporate Image6. Operational and Promotional efficiency and effectiveness. | WEAKNESSES1. High-cost Promotional Activities 2. Abuse of Management Prerogative | OPPORTUNITIES1. Change in consumer lifestyles.2. Decrease in taxation.3.MarketExpansion (Geographically and target market).4.Increase in Product Lines.5.Changes in the view of athletic
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