Strategic Management Analysis of Nike

Nike started to open up manufacturing factories in countries like Indonesia, Pakistan and Vietnam. Due to the wants of Nike to increase their revenue they tried to outsource the labor of their products since labor work in the US is very high and expensive. This was a bad idea due to that Indonesia pays their workers extremely low wages. Pakistan doesn’t have an age limit for them to be able to legally to work so many children in Pakistan were making

1964 marked the creation of “Nike” which at first was called “Blue Ribbon sports”. Nike was created by Phil Knight and Bill

Nike was previously known as Blue Ribbon Sports (RBS) which was founded in 1964 by Phil Knight and Bill Bowerman. Phil Knight was a middle distance runner hailing from Portland who trained under track and field coach Bill Bowerman. Bill Bowerman was looking for ways to enhance his student’s performance and tried improving their shoes in his free time. Kicking off their business, which was established by now they tried to launch their own line of shoes. After years of struggle, in 1971 they came up with lighter weight training

In 1964, a company named “Blue Ribbon Sports” was founded by a track coach, Bill Bowerman, and one of his runners, Phil Knight. Bowerman wanted a lighter and more durable shoe for his runners. So one day, Bowerman created a waffle-like pattern on the sole of trainers to help athletes grip running tracks using his wife’s waffle iron. For a while, these new shoes were sold and distributed from Phil Knight’s car trunk. In 1971 In 1971, the company “Blue Ribbon Sports” was now named “Nike”. Nike was named by an employee and means “the goddess of victory”. The logo was created by Carolyn Davidson, also in 1971. Nike Swoosh introduced their first shoe in 1972. Throughout the 70s and early 80s, Nike revenue steadily arose going from $28.7 million in 1973 to $287 million in 1983. A special year in history for the company, in 1984, Nike was able to offer, convince, and sign rising basketball star Michael Jordan.

Nike Corporation has become one of the most competitive sports and fitness companies worldwide. Two runners, Bill Bowerman and Phil Knight, from a small town in Oregon embarked upon the business with a handshake agreement. The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake between Bowerman and Knight was made official with a formal written partnership. While the company was still young there were others who were imperative participants in the growth of the corporation. Jeff Johnson became Blue Ribbon Sports’ first full time employee in 1965. Johnson sold shoes out of the back of his van at

In 1957, the future cofounders of Nike, Bill Bowerman and Phil Knight, met at the University of Oregon. In 1962 Knight formed "Blue Ribbon Sports," which gave birth to Nike's forerunner ("Our Chronology" 1/6). By 1964, both men became involved in distributing better shoes through their company. In the first year, the company saw a total of eight thousand dollars in revenue ("Our Chronology" 1/6). Three years later as the company grew Bowerman developed the first lightweight running shoe that became a large selling model. By 1969, "Blue Ribbon Sports" reached $300,000 in revenue ("Our Chronology" 2/6). In 1972, BRS launched the Nike brand and within six years the company became Nike Inc., as it is known today ("Our History" 2/3).

Two gentlemen, Phil Bowerman and Phil Knight formed an organization called Blue Ribbon Sports in 1964. Bill Bowerman was a nationally respected track and field coach at the University of Oregon. Phil Knight was a middle distance runner from Portland, Oregon who attended the University of Oregon in 1955 and competed on Bowerman's track team. In May of 1971 Blue Ribbon Sports officially became Nike. The company name comes from the Greek goddess of victory. The "Swoosh" mark is put on everything that is made by Nike. By 2012 Nike had a revenue in excess of $24.1 billion and employed over 44,00 people worldwide. In 2010 the brand alone was valued at $10.7 billion, which made it the most valuable brand among sports businesses.

Nike Corporation has become one of the most competitive sports and fitness companies worldwide. Two runners, Bill Bowerman and Phil Knight, from a small town in Oregon embarked upon the business with a handshake agreement. The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake between Bowerman and Knight was made official with a formal written partnership. While the company was still young there were others who were imperative participants in the growth of the corporation. Jeff Johnson became Blue Ribbon Sports’ first full

In 1964 in Oregon, Phil Knight and Bill Bowerman join together to make a new enterprise; each contributed about $500 to the partnership. The company started bringing low priced and high tech athletic shoes from Japan to replace the German domination of athletic shoes in the industry. In 1971, a graphic design student created the Swoosh trademark for a $35 fee. In the same year Jeff Johnson, Blue Ribbon Sports ' first employee, made his most durable contribution to the company in coming up with a new name, Nike, after the Greek goddess of victory. NIKE is the world 's #1 shoemaker and controls over 20% of the US athletic shoe market.

Is marketing important? If you ask most business professionals, they would say “Yes”. If you do not know, marketing consists of the activities that businesses partake in to direct the exchange of goods and services from a company to a consumer. Advertising is one of the many activities that a business can use in order to spread awareness and information about a specific product. Companies develop marketing campaigns, which is the course of action the company will take to promote the product or service. Nike’s “Just Do It” is an example of a very effective marketing campaign. It jumped Nike’s sales from $800 million a year to over $9.2 billion a year (Kolowich, n.d.). However, not every marketing campaign is as successful as Nike’s. Some campaigns are not even successful and end up costing the company behind the idea millions of dollars and tarnishing its reputation to an unrepairable point. In this report, I will be analyzing American Airlines and their AAirpass. I will go over what the AAirpass campaign was, the reactions of both the consumer and the company, and then I will go over the cost of the campaign.

Not very many groups and even fewer brands have administrated to develop into indistinguishable with famous taste in the twentieth century. Be that as it may, in the last couple of decapod, Nike has had a place with a titan of the romping domain/ and in addition other individuals of the world. Nike is weighted to swing the larger American intercontinental society, whichever conduct a compose, situation, erection, and sales of shoes, apparels, equipment, and services. This group lies on January 25, 1964, as a Blue Ribbon Sports by a Bill Bowerman and Phill Knight. (Nike Inc.,2016) After 7 years, its name adapted and became Nike on May 30, 1971. The group takes its name from Nike, the Greek divinity of hit. Nike is repeatedly depicted with wings, bring about her formation “Winged Victory”. In 1971, in as much as raise in their sales, Nike bolster there peddle and transportation operations and started an original logo ad “There is no do line” to which no any Nike output had demonstrated. By this, their acquisition boundary also ascends day to day. Today, the Swoosh logo and the “Just Do it” jingle are in connection with the worlds greatest and pronounced trademarks. (Directory,2001)

A marketing mix states the strategies a company uses to promote the brand within its market. The marketing mix of Nike evaluates the companies 4P’s of marketing (Product, Price, Place, Promotion) and explains the business & marketing strategies of Nike.

Its expansion strategy include provide high quality products with the lowest costs and to do that Nike sourcing its products in factories/countries where low wages, poor working conditions, and human rights problems were rampant. The factories were located in many different area.

The world-renowned company known as Nike has surpassed many milestones in the clothing industry, and they are an overall unbelievable business in terms of sales. Nike was initially founded in 1964 by Phil Knight and Bill Bowerman (O'Reilly). This company originally started as Blue Ribbon Sports which was used as a distributor for the shoe retailer Asics (O'Reilly). Now it is a world-renowned fashion designer that makes more than 30 billion dollars in revenue per year, and they are still growing in sales by the month (Nike Hits $30 Billion in Revenue for Fiscal Year 2015). Clearly, Nike has experienced an exponential growth in size, revenue, employees, and locations since its original debut. That is just the beginning for what this illustrious fashion company has done not only to revolutionize the fashion industry but to completely reinvent activewear.

Nike has three main areas that they highlight in their strategic plan: innovation, sustainability, and market leader of athletic brands. These are three areas that are very hard to accomplish, and I hope Nike has not bit off more than they can chew. According to Nikebiz.com,” innovation is at the heart of NIKE, Inc. 's business growth strategy. Our relentless focus to be better helps us create the world 's most innovative products for consumers across the globe”. Innovation, especially in the clothing department, is difficult.