Strategic Management And Objectives: BP Turkey

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STRATEGIC MANAGEMENT AND IMPLEMENTATION,
ITS INTERNALIZATION BY EMPLOYEES: BP TURKEYCASE
SUMMARY
Business world is such a competitive environment for most of the organizations. They have to find a way of differentiating themselves from others, fasten management process, predict future and try to gain comperative advantage. Strategic management and implementation of its strategies is the way to achieve this. In this paper, literature regarding strategic management and implementation processes is given. Concepts related to strategic management and implementation are also discussed.
After that, BP Turkey case is examined in order to determine whether or not employees understand strategic management and implementation process and how this effects
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The responses of 131 people out of 258 BP employees from different departments revealed that:
8. CONCLUSIONS AND RECOMMENDATIONS

In conclusion, for an organization to achieve its goals, strategic management is a crucial element which makes it possible to be aware of external threats, to have an improved understanding of competitors’ strategies, increased employee productivity, reduced resistance to change and a clearer understanding of performance–reward relationships.
Implementation of strategic management principles makes the role of employees more important, as they are the cornerstone for company’s operations. In order to implement strategic decisions effectively and gain comperative advantage in the market, employees have to internalize and contribute to this process.
The questionnaire carried out to explore whether BP’s strategic management is understood and implemented by BP Turkey’s employees revealed the same results.
Out of 258 employees 131 participated in the questionnare study. Questions regarding BP’s strategic management program were directed to them. Within 131

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