Strategic Management And Strategic Competitiveness

1960 Words Oct 28th, 2014 8 Pages
Strategic Management and Strategic Competitiveness
In today’s global economy, many companies are growing to great lengths to stay relevant and competitive in an ever changing business market. Whether a company is involved with creating the newest fashion trend, the most advanced smart phone or the safest vehicle on the road; businesses are looking for ways to capture the attention of consumers, maximize the use of their available resources and grow their share of the market. Companies that once were confined to a particular city, state or region are now able to compete globally and reach people living on different continents with varying cultures, traditions and beliefs. This shift in demographics and target marketing has also led companies to reassess their organization’s environment. An organization’s environment is defined as internal and external driving forces that have the ability of affecting the way organization’s conduct business, establish policies and make decisions to stay competitive (Nelson & Quick, 2013). Kurt Lewin, a social psychologist, established a model more than 50 years ago called Lewin’s Force Field Analysis that highlight the different kinds of driving forces that can influence the way companies do what they do such as competing in the global marketplace, diversity in the workforce, the correlation between personal and business ethics and technological innovation (McShane & Von Glinow, 2008).
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