Strategic Management Apple

Apple manages its business on geographic locations having offices in Americas, Europe, Japan and Asia Pacific. Apple’s sale is continuously growing. In the era of 2000, Apple opens 86 retail stores in USA and two international stores in Tokyo and Osaka which increases its sales. It introduces eMac line of cathode ray screen, but its most impressive and fastest growing market is of iPod line of digital music players and iTunes music store website. The three major competitors of Apple are Dell, Hewlett-Packard and IBM; however Apple also competes with Microsoft in software industry. Dell is the largest computer manufacturer with extremely low cost production strategy. Dell has entered the in the line of music against Apple by its Jukebox. Hewlett Packard is a big brand name and leading provider of technology. Apple combined with IBM enjoyed profit jointly but now Lenovo took over IBM and become a competitor of Apple. Apple’s new products like speech recognition program will help take industry into a new age of computers and is according to the company’s motto and it is hoped that it will double the profit margin in the near future. Overall, Apple is continuously growing and its

Apple being the top price point for its products must compete differently than some of the others in the market to pull in consumers willing to pay for the Apple brand and its promises, such as making devices as easy to deploy as they are to use.

Apple Inc. is a multinational corporation which deals in computer software product and consumer electronics. Apple Company’s famous product includes the Mac OS X operating system, the iTunes media browser, iLife suite of multimedia and creativity software and the iWork suite of productivity software. The company is operating in nine countries with 250 retail store and also operating an online store where software and hardware products are sold. The employees of Apple are about 35,000 worldwide and had worldwide annual sales of US$32.48 billion in year ending September 29, 2008 as fiscal year. Apple has established unique reputation in the consumer electronic industry by its distinctive advertising campaigns and comprehensive aesthetic

Apple is a fierce competitor in several industries, ranging from personal computers to entertainment media to mobile payment systems.

In order to truly understand how Apple operates and what products they offer to consumers in the personal electronics in comparison to other companies in the market. There are many players in the personal electronics industry and Apple is 3rd place for market share capturing 11.1% of the US PC market share. HP is the leading player in the US market accounting for 26.1% share of the market, Dell accounts for 22.3%, Toshiba falls behind Apple with 9.3% of the market share.

Apple is an interesting topic to talk about, between how many different successful products they have to all the new inventions they make. Apple Inc. Company interest me which is why I choose to write on this topic. Apple is a very successful and popular company and it is no wonder why so many people are buying their products. Not only do they have so many different products but they also have good quality. When customers are looking to buy a new product they look to see what is popular in the market. Apple sells so many different products, when customers look to by new products assume that Apple is a good product since they heard good things about it and it is always advertised.

Started in 1977 and Headquartered in Cupertino, California, Apple (AAPL) Inc. designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications.1 The company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operation systems, iCloud, and a variety of accessory, service and support offerings. The company also sells and delivers digital content and applications

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.

Apple Inc. is an American multinational technology business headquartered in Cupertino, California, established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to sketch, fabricate, and sell consumer electronics, computer software, and online services. Apple is the world 's second-largest information technology company after Samsung electronics, the world 's largest technology company by total assets. On November 25, 2014, Apple became the first U.S. Company to be treasured at over 700 billion dollars, besides being the largest publicly traded corporation in the world by market capitalization. Apple is a very successful producer of computer software and hardware, however it has demonstrated internal and external areas that need enhancement along with other areas that prove to be profitable.

Apple Inc. is an American multinational company which designs and sells consumer electronics and computers. The company has its headquarters at Cupertino, California. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell personal computers.

Apple, Inc was founded by Steven Paul Jobs, Steve Wozniak and Ronald Gerald Wayne on April 1, 1976 and is headquartered in Cupertino, CA. It designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, and third-party digital content and applications. Its products and services include iPhone, iPad, iPod, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and accessories, service and support offerings. The company also sells and delivers digital content and applications through the iTunes Store, App Store, iBooks Store, and Mac App Store. It sells its products globally through its retail stores, online stores, and direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software, and accessories, through its online and retail stores (CNN MONEY, 2015).

It’s best suited for Apple as they take their products seriously. They study the dynamics of the product, focusing on this concept on making superior products delivering maximum features, but in the best quality. Marketers spend a lot of time and research in order to target their attended audience & will look into a product concept before marketing a product towards their customers. This allows new innovations, delivering new hardware components & software programs that perform better than their rivals offerings. Apple strived hard on their products and deliver us feature rich, innovative and diverse application products and people just love these brands. Thus companies following the product concept need to concentrate on their technology such that they provide with excellent feature rich and innovative products for optimum customer

Apple operates with fierce competition in the consumer electronics segment which comes in many different forms. There are a large number of competitors in the different market niches who offer many similar products. Furthermore, many of these competitors' products are priced much less than an Apple branded products. Just as soon as Apple releases a new product, major companies begin imitating it immediately. In the personal computer industry, market pressure is continuously being exerted from such companies such as IBM, Dell, HP, and Toshiba (Wildstrom, 2009). Furthermore, with its flagship product the IPhone, Apple competes with companies like HTC, Palm, Blackberry, and Motorola (Wortham, 2011). Apple has had significant success despite the competitive environment because Apple commands a brand loyalty and dedication to innovation that few companies have ever achieved.

Apple and Samsung, actually, considered as pioneers in technological industry. Every company has chosen different business strategies and models within the marketplace. Apple releases few but highly anticipated high-end products while Samsung inundates the market with a wide variety of products. In the beginning, Apple was very careful about its mobile and tablet releases by originally allowing for long development cycles that grow anticipation and showcased new innovations with each new release under Steve Jobs. Steve Jobs, one of the original founders and innovation of Apple Inc, used non-cooperative strategy which means he did not want to share the company’s software with any other companies. He wanted total exclusion of Apple’s software and hardware products. In this way, he gave his companies a competitive advantage because the focus is to satisfy the customer need that no other competition can satisfy which allows the company to have higher prices for their products.

Apple Inc. is a multinational corporation that specializes in the production of consumer and business computers, electronics, and software. The company was established on April 1, 1976 by three individuals named Steve Jobs, Steve Wozniak, and Ronald Wayne. It was then incorporated on January 3, 1977 and was initially known as Apple Computer, Inc. for 30 years thereafter, until it was changed to Apple Inc. on January 9, 2007, so as to include a more diverse line of products to the market than just computers, as the former name suggested.