Strategic Management; Apple and Nokia Case Analysis

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Strategic Management Apple & Nokia Case Analysis 1. Table of Contents 1.0 EXECUTIVE SUMMARY OF APPLE AND NOKIA CASE 2 2.0 QUESTION 1 3 2.1 Competitive analysis of Apple and Nokia – who is stronger? 3 2.1.1 Competitive Analysis 3 SWOT Analysis 5 1.1.1 Strengths of Apple 6 Value Chain Analysis 9 Resourced Base View Tool 11 3.0 QUESTION 2 14 3.1 PESTEL analysis tool 15 3.2 Porter’s Five Forces 17 3.3 The Implications for Strategic Development are; 21 4.0 QUESTION 3 21 4.1 Critical Analysis Lessons from Apple’s risky but profitable strategy 21 5.0 REFERENCE: 23…show more content…
It will also assess the problems associated with predicting the changes in market competition and its implications for strategy development. 2.0 QUESTION 1 2.1 Competitive analysis of Apple and Nokia – who is stronger? It is inferred from the case study that as an organisation, Apple consistently relied on its brand strength and reputation. The culture of offering high quality products underpins its high pricing strategy as it concentrated on niche market. From the onset in 1976, the organisation has adopted a non-cooperative approach to its rivals and to some extent the supply chain by limiting copyrights of its technology. This possessiveness or full ownership, particularly in computing technology was meant to stifle competition. Whiles doing this, it failed to recognise the emergence or strength of its competitors like Microsoft as it launched the Windows 1.0 which had similar functionality as Apple Macintosh. Windows, unlike Apple Macintosh, was a mass product with a wide customer base and comparatively lower priced. This made it more appealing to customers giving Microsoft a large market share than Apple. In the mobile phone sector, the dominant competitor to Apple was Nokia which had matured in the industry by the time Apple entered. With about 350

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