RIM Case

ASOS is an international fashion retailer, which offers an extensive line of products, varying from high street to

RIM has a wide range of customers and established in many developed countries which can gain its brand image among its competitors. As RIM is responsible for innovation of high technology products, there is an effective R&D in RIM to make RIM stay competitive in smartphones industry. A strong relationship between RIM and its service providers showed one of RIM’s core capabilities.

For the simulation my company name was H Company. Below you will find the results to the 8-year simulation. H Company has been highlighted in the majority of screen-shots.

Making hundreds of millions of dollars, RIM is blowing other competitors out of the water with huge demands for their products. Skipping almost a decade to 2007, when RIM’s subscriber base jumps to 8 million and revenues double to over $3 billion. That same year, RIM becomes Canada’s most valuable company, surpassing Royal Bank of Canada’s market worth on the TSX. BlackBerry’s innovation is what started the company and continues to improve it. Canadian inventions like the first telephone, Java programming language and the famous Canadarm required great innovation, like BlackBerry, to make them prominent and to stand out from the rest of the world. In conclusion, BlackBerry’s bold features and breakthroughs in telecommunications have shaped our mobile experiences we have

The purpose of the report is how good BlackBerry run in the radio and television broadcasting and wireless communications equipment manufacturing industry in Canada in terms of revenues, market share, and the corporation’s Strength and weakness. Also, the report will analyze the BlackBerry’s three corresponding competitors’ market share in the hope of predicting the firm’s future performance.

This report demonstrates the evaluation of current performance of JD Sports Company. Method of Analysis includes Ansoff’s matrix and Porter’s generic growth strategies to discuss the nature of the market which JD Sports invest in. The financial methods are including the flexibility and stability of JD sports which judged by the liquidity, current ratio, operation capital, gearing and profit margin of this company. These figures could be collected from the annual report or balance sheet. This report analyzed the JD sport’s position in the market, and used generic and external growth method to expand market size. Such as acquired a lot stores to improve business profitability. Obviously, JD has expanded to the European

In conclusion of the Porter Analysis, it is apparent that RIM’s largest threat is their competition. The only other notable threat is the growing consumer buying power. If the company would become more innovative like their competition, it would add value to their product and take away from the consumers buying power. RIM’s market shares are decreasing largely due to the fact that they cannot compete with Apple and the Android because they are not offering new and differentiated products.

RIM has had a rash of bad press due to failures in its email system as well as its product and management strategy. RIM has suffered two major disruptions of service in 2009 and 2011 that have tarnished the touted reliability standard that has been a standard marketing tool for BlackBerry devices. In 2011 alone, RIM stock dropped more than 50% due to a series of product errors and profit warnings. (Sharp & Prodhan, 2011)

2008-09, RIM‟s market share kept on escalating with it acquiring a good deal of market while also expanding its product portfolio to cater to the need of people at the same time.

Research in Motion (RIM) is known as a multinational telecommunications establishment which is responsible for designing, manufacturing and marketing the wireless solution for the telecommunication and mobile markets, especially its Blackberry lines. (Burr, Rothaermel, & Urbina, 2013) RIM was first founded and owned by Mike Lazaridis in 1985 and Jim Balsillie had joined the company as a co-chief executive later in 1992. The company was seriously affected by the launch of iPhone in 2007. (Burr, Rothaermel, & Urbina, 2013) The market share of Blackberry has been dropped from 20% to 5%. (Burr, Rothaermel, & Urbina, 2013) In 2011, RIM’s stock price significantly dropped by 75 %, following with the launches of a collective of lukewarm products, and declines in share. Following the resignation of many shareholders, the two founders, Mike Lazaridis and Jim Balsillie, then have been replaced and RIM has been taken over by Thorsten Heins. (Burr, Rothaermel, & Urbina, 2013) According to Heins, the current issues that RIM is facing have nothing to deal with the original strategic plan, and it is all about marketing and communication. (Burr, Rothaermel, & Urbina, 2013) Also, to prove for his points, Heins has emphasized on the significant improvements at RIM which is debt free and holding $2.9 billion cash on hand. (Burr, Rothaermel, & Urbina, 2013) Heins has predicted the big turnaround for RIM will happen at the moment that the Blackberry 10 launches into the market. (Burr,

Apple could make future strides in the smartphone industry, if it can figure out a way to steal away some market share from BlackyBerry users. Many business users prefer the BlackBerry to all other smartphones in the industry.

Globalization changes have impacted Burger King in the following ways; since the company began in 1953 with its first restaurant in Jacksonville, Florida and opened several locations across the United States, the company began its international expansion in 1969 with its first international franchise location in Canada, followed by Australia in 1971, and Europe in 1975. The setting up of franchises outside the United States was as a result of fast food opportunities arising outside the United States. So as to fully integrate in the international market, Burger King had to adopt and embrace

Engineering students Mike Lazaridis, from the University of Waterloo, and Douglas Fregin, from the University of Windsor founded a company called Research In Motion, an electronic and computer consulting company in 1984. For a long time, they were not sure about what to specialize in. Then came the invent of a secure, easy and effective way to send and receive electronic mails. They called this the "BlackBerry". People were now able to send and receive emails even outside their office. The software soon became the go-to of every business official, government executive and celebrities. RIM grew in size and market capture and were soon one of the most valuable tech companies in the world. Research In Motion 's BlackBerry, once a giant in the smartphone industry, were always ahead of time in their supply chain management system. Although they aren’t where they were predicted to be in terms of market position, their initial rise to the number one position in the smartphone industry was partly due to their efficient system of supply chain. Unfortunately, just like their rise being a result of good supply chain, their fall from the position can be accredited to improper use of resources and a failure of the supply chain to keep up with the latest trends.

One of the competitive strategies for Apple Inc. lies in its string Sales and Marketing positioning all across the world tough its exclusive Apple stores or in the form of franchise stores. Another competitive advantage of the company lies in its Research & Development capability. This strategy has long been a source of competitive advantage to beat the competitive rivals, both in the domestic market (like Microsoft Windows operating System and Apple’s Macintosh), Google Inc. (Android mobile operating system and Apple’s iOS) s well as in the international competitors like South Korean giant, Samsung and Finnish mobile maker, Nokia Inc. (University of Oregon Investment Group 2012).

Future- oriented: Strategic management encompasses forecasts, what is anticipated by the managers. In such decisions, emphasis is placed on the development of projections that will enable the firm to select the most promising strategic options. In the turbulent environment, a firm will succeed only if it takes a proactive stance towards change.