Strategic Management At Uniqlo And Zara Vs. World Of Fashion Retailing

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Uniqlo was founded in
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PESTLE Analysis
A good relationship between Australia and Japan has a substantial effect on the Uniqlo Sydney branch business. For example, at the “C the Future” Conference, in Brisbane held in September, there was a discussion about emerging trade and investment opportunity, following on from JAEPA (Japan Australia Economic Partnership Agreement) (AJSQ, 2014, p. 3). Therefore, the approach of Uniqlo stores will be opened more throughout Australia.
Globally, businesses are affected by an economic factor in which a strong economy indicates positive result whereas weak economy shows the opposite ways for both business and consumers. Figures from last April 2014 shows that sales tax hiked by 3.2% compared to last year, which affect the real inflation was estimated at around 1.5% (bite, 2014, p. 9).
The founder and boss, Tadashi Yanai, expects and also targets the revenue will be $50 billion US in sales and $10 billion US in profit, aimed to be the biggest global SPA by 2020 (Uniquely positioned, 2010, p. 4). Uniqlo has positioned itself in the right direction and place their stability procurement with affordable price.
[eco low in Au, what effect for uniqlo jpanese, au has regulation]
Australia has a total of 23,425,700 people based on March 2014 estimation and the population keep growing due to the immigrant influx (Australian Demographic Statistics, 2014). To meet customer’s demand, Uniqlo starts expanding its horizons

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