Strategic Management Comparison Between Nikon and Cannon

6298 Words Apr 4th, 2012 26 Pages
NIKON VS CANON | STRATEGIC MANAGEMENT ANALYSIS | |
4/1/2012
4/1/2012

Table of Contents Strategic Management Comparison between Nikon and Canon 3 Introduction 3 Nikon Company Background 4 Logo 4 History 5 Products 5 Canon Company Background 6 History 6 Logo 7 Products 7 Nikon Corporate Information 8 Mission 8 Vision 8 Canon corporate information 9 Mission 9 Vision 9 Corporate Philosophy 9 SWOT Analysis 10 Nikon 10 Strengths 10 Weaknesses 11 Opportunities 11 Threats 11 canon 12 strengths 12 Weaknesses 12 Opportunities 13 Threats 13 TOWS Matrix 14 Canon 14 Strengths – Opportunities 14 Strengths - Threats 14 Weaknesses – Opportunities 15 Weakness - Threats 15 Nikon
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This led to an increase demand of the imaging equipment especially in the last three decades.

Japanese corporations are one of the most successful image companies in the global image industry. This paper focuses on analysing the different Strategic Management theories of two Japanese imaging corporations Nikon and Canon. The analysis is based on the global company focusing on global operations and mainly the management policies and strategies in the headquarters in Japan.

Nikon and Canon are both successful high quality brands that have customers from all parts of the world. Both companies are producing and distributing their products worldwide. The companies have pioneered in many imaging technologies as well as producing high tech products. The companies are rivals of each other studying and comparing their strategic management will help identify the similarities and the differences in their Strategic Management respectively.
Nikon Company Background

Nikon Corporation is a Japan-based company mainly engaged in the manufacture and sale of optical products. The company is one of the leading manufacturers of digital single-lens reflection (SLR) cameras, focus lenses, microscopes and equipment used for manufacturing semiconductors and liquid crystal displays. The company operates in North America, Europe, Middle East and Asia Pacific regions. It is headquartered in Tokyo, Japan and employs about 26,125 people. The
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