Strategic Management: Creating Competitive Advantages

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Strategies for Building Business Success 6BE 002
Guidelines for writing the Strategic Growth Plan for an Existing Small Business
This guide to writing your strategic growth plan is, as you will see, quite comprehensive, however given the diversity of organisations that students may select, it should not be seen as a definitive guide & you are encouraged to use other sources in considering the structure of your report. The main body of the report is your discussion of the significance and interpretation of your analysis of the industry/ sector & business and specific strategic recommendations for the future growth of the organisation. Your own reflective learning experience statement on undertaking this module, tables/
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Highlight the most important company strengths/ Weaknesses of the company What significant challenges the company faces now and in the foreseeable future. What are the plans for the future of the business? Growth?

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PART 2: Strategic Industry/ Market Analysis & Competitor Analysis
(Suggested word count 1500 words: This represents APPROX 30% overall grade) Overview & trends in the industry: Brief overview & trends of the sector/ industry Trends in target market(s) in consumer preferences, and trends in product development. Consider using tools such as PEST analysis to identify their likely impact on the sector/ industry & the implications for the business. Identify the Key Success Factors for companies competing in the sector/ industry What matters in the industry / sector? (This will be elaborated on in the next section.) Key markets/ customers & their expectations/ What do they value?

Using SWOT Analysis: You need to undertake an evaluation of the company’s strengths & weaknesses related to factors such as finance, marketing, management, production or service levels.

Also a clear identification & discussion of opportunities and threats present or emerging from the external environment eg: changes in legislation increasing market demand, access to new international markets, competitor activity, new distribution channels, supplier problems… The
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