Strategic Management

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Rizwan Sanitary Fittings Introduction: This company is famous in manufacturing all kinds of Bathroom accessories like Taps, ceramics and Showers. It is certified by ISO 9000. It is well-known in its competitors in all our Punjab. It has Goodwill in public as well as in business world. It also exports its products in many countries e.g Dubai, Kuwait, libnan and Sharjha. It was constructed in 1978 by Haji Aslam Butt (Late) and Haji Akram Butt at Sheikhupura road, Gujranwala. They both took that company to the top of the success by working Dawn to Dusk. They face many problems in the start of the business but they survive and eventually reach to accomplish their goals. With the passage of time they continuously expand their business in…show more content…
Rizwan sanitary has many showrooms in different cities because they want to make their products easily assessable. Marketing and sales: Our products marketed through Sales men, Whole sellers, Dealers and Own showrooms. Pricing is according to the competitors and 30-40% profit margin. To increase sales force effectiveness incentives are given to sales person according to the target achievement. Services: After selling the products they also provide fitting services and also repairing service to their customer. Delivery services to the customer. Support Activities: Procurement: Raw material is purchased from many different suppliers there are almost 5 major suppliers. Raw material includes different forms of Brass and Silver. Fixed asset includes Land , Machinery , Generator and investment on Killen. Technological development: There is well organized R&D department which keep on working for marketing research for new trends and designs. They always try to work with advance technology and keep on introducing new designs in the market after every interval of 6 months. Human Resources: HR manager is responsible for hiring, retaining and compensating the employees. If there is any need of new employee or replacing the employee then ad given on the banners in industrial area for new hiring. HR manager took interview and then Haji Akram will finally select the respective person. If there is

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