Strategic Management For Coca Cola Life

949 WordsSep 5, 20154 Pages
Strategic Management for Coca Cola Life Whenever we go to any supermarket, we often see that there is some new soft drink on special. Drinking soft drinks has become a part of our daily life and sometimes we may not even realise how much efforts go into launching a new soft drink and the reasons behind such a launch. We as human being like to try something new be it soft drinks or any other product. Hence, when we come to know what was going on behind the scenes before we got to taste the new product, it would definitely add to our knowledge. Recently, we have seen that Coca Cola Amatil the maker of the widely consumed Coca Cola brand has been in news for its launch of Coca Cola Life. But we never thought of why it was launched and the strategy of the management behind the launch of such a product. Coca Cola Amatil is one of the largest bottlers of non-alcoholic beverages in the Asia Pacific region and one of the top five Coca Cola bottlers. It operates in about six countries which include Australia, New Zealand, Fiji, Papua New Guinea, Indonesia and Samoa. It has a diversified portfolio of products which includes its most popular cola drinks including Coca Cola, Diet Coke, Coke Zero as well as other products like Mount Franklin spring water, popular energy drink like Mother and Powerade, fruit juices, iced tea, flavoured milk, tea and coffee and SPC Ardmona and Goulburn Valley ready to eat packaged foods. (Coca Cola, 2015) Recently it was in the news for bringing a new
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