Strategic Management: H&M and Zara

Hunger, J. D., & Wheelen, T. L. (2011). Essentials of strategic management (5th ed.). Upper Saddle River, NJ: Pearson Education.

G.G. Dess, G.T. Lumpkin, M.L. Taylor, A.A. Thompson, and A.J. Strickland III, Strategic Management (Boston, McGraw Hill, 2004) pp. 141-148.

Pearce, J. A. & Robinson, R. B. (2013). Strategic Management: Planning for Domestic and Global Competition (13th ed). New York, NY: McGraw Hill.

Pearce, J. A., II, Robinson, R. B. (2011). Strategic management: Formulation, implementation, and control (12th ed.). Boston, MA: McGraw-Hill/Irwin

Hunger, J. D., & Wheelen, T. L. (2011). Essentials of strategic management (5th ed.). Upper

Analysis of Strategic Factors, Strategic Issues, Strategic Alternatives and Recommendations, Evaluation and Control and Summary)

Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). [University of Phoenix Custom Edition e-text]. New York: McGraw-Hill. Retrieved August 20, 2011, fr

Strategic Perspectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Carpenter, M. A., & Sanders, W. G. (2009). Strategic management: A dynamic perspective concepts and cases. (2nd ed.). Upper Saddle River, NJ: Pearson Education.

Strategic Management is the theory and practice of making decisions that shape the future of the firm. This course looks at the content and process of strategic decision making from the perspective of managers who are responsible for an entire business unit. These may be individuals who are acting in the capacity of a Chief Executive of a company, divisional General Managers, or departmental heads. It is also the perspective most

Executive Summary.……………………………………………………………….2 Problem Statement ………………………………………………………………...2 Situational Description and Strategic Analyses …………………………………...3 Strategic Analysis Overview & History.……………………………………………..3 External Environment.……………………………………………6 Internal Environment.…………………………………………….6 Intellectual Assets.……………………………………………......9 Strategic Formulation Business Level

H & M Hennes & Mauritz AB is one of the largest clothing-retail companies in Europe and across the world. The mission statement of the company has been to enhance quality and affordability. The company operates in more than 60 countries globally where it has also established physical stores (Alexander, 13). H&M has a strong financial performance, which is attributed to pricing strategies, product promotion, and its effective distribution channel. H&M has online stores that allow customers to place and receive the goods at their convenience. While the company continues to post positive financial performance, it still faces internal and external challenges. The change in tastes and preferences in the fashion industry has a negative effect on the company.

‘Strategic Management’ is a very complex term as many eminent researchers and scholars have had different views and conclusions on strategy. According to White (2004), “Strategic Management involves both systematically developing an idea together with its implications and testing the empirical validity & usefulness of that idea against the real world.” Thus strategy is not only about planning for future but also about confirming the validity of the hypothesis considered and implementing it successfully. Strategy formation may take various forms such as implicit, explicit or emergent. Implicit strategy is a strategy formed by intuitions of an individual. As per implicit strategists, strategic management is about reading the environment

Strategic management is the act or science of mixing different strategies, formulations, implementations and evaluations together in a bid to achieve certain goals and objectives for an organization (David, 2005; Mohd Khairuddin Hashim, 2005; Zainal Abidin Mohamed, 2005). From this perspective, Strategic Management Theory (SMT) is can be conceived as a management theory derived from the combination of systems perspectives, contingency approach and information technology approach (Raduan, Jegak, Haslinda & Alimin, 2009). It symbolizes the process and approach of specifying an organization’s

This essay will look at strategic management processes and how they can be used to improve organisational performance; it will also describe