Strategic Management: H&M and Zara

14590 WordsFeb 17, 201359 Pages
SAVONIA UNIVERSITY OF APPLIED SCIENCES UNIT OF BUSINESS AND ADMINISTRATION, KUOPIO THE IMPORTANCE OF STRATEGIC MANAGEMENT A case study of H&M Ding Huiru Business Administration Bachelor’s thesis International Business April 2011 2 SAVONIA UNIVERSITY OF APPLIED SCIENCES SAVONIA BUSINESS Degree Programme, option International Business Author(s) Ding Huiru Title of study The importance of strategic management, Case study of H&M Type of project Date Pages Thesis 27.4.2011 59+12 Supervisor(s) of study 1st Antti Iire 2nd Anneli Juutilainen Abstract Executive organization H&M in Kuopio,Finland Hennes & Mauritz (H&M) is a 100 billion Sweden company, engaged in designing and retailing of fashion apparel and accessories. The company offers…show more content…
9 2.2.2 Strategy formulation.................................................................................. 11 2.2.3 Strategy implementation............................................................................ 16 2.2.4 Evaluation and control .............................................................................. 16 2.3The benefits of strategic management ................................................................... 17 2.4The challenges to strategic management ............................................................... 19 3. METHOD ..................................................................................................................... 22 3.1Qualitative method ............................................................................................... 22 3.2 Case study ........................................................................................................... 22 3.3 Benchmarking ..................................................................................................... 23 3.4 Data collection..................................................................................................... 24 4 RESULT ........................................................................................................................ 26 4.1 Environment analysis ........................................................................................... 26 4.1.1 Mission

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