Strategic Management: Huawei Case Analysis

2526 Words Jun 6th, 2015 11 Pages
Strategic Management

Huawei Case Analysis

Huawei: Cisco’s Chinese Challenger

By this case analysis, some basic points are going to be mentioned like current strategies used by
Huawei, its challenges and issues, the situational analysis, and its competitive strategies used and new strategies adopted for its improvement. Before getting to discuss those points, we need to know some background about Huawei in order to gain its familiarity to the case.

Background information
It’s the fact that Huawei is the second-largest telecommunication equipment company in the world by its revenue and its offices are scattered over 140 countries all over the world. Huawei is expected to soon become the largest one in the world. It’s a
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In addition, its goal is to become one of the top

Strategic Management

Huawei Case Analysis

five wireless vendors in the international market. It keeps focusing on customers’ market challenges and needs by providing excellent ICT solutions and services in order to consistently create maximum value for their customers. Most importantly, Huawei’s goal is to become the top
ICT vendor for telecommunication overseas, meaning that it tries to expand its market globally to gain higher profit and popularity of its brand. That’s why Huawei give much focus on R&D to develop its efficient products.

Conducting the Analysis
To this point, some strategies used by Huawei will be exhibited and analyzed.

Huawei’s Strategies
- Internationalization strategy: This strategy was adopted when Huawei found that
Business was booming in China, and then it needs to look for new opportunity to expand its market to international market for the continued growth. It is considered as a smart anticipation because Huawei pushed itself to international market before the domestic markets will get saturated, and it also an opportunity for Huawei to get familiar and on its process to learn from its international competitors. We also learn that Huawei’s marketing strategy is to follow China’s diplomatic route as it believe that their government has a successful diplomatic policy which mandates winning a lot of international friends, particularly in developing countries. After its
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