Strategic Management Of Ikea

IKEA is a multinational group of company that design and sells home furnishing products and home accessories. IKEA founded in 1943 in Sweden by 17 years old Ingvar Kamprad, who was ranked as one of the wealthiest people in 2013. The IKEA’s name is an abbreviation of ‘Ingvar Kamprad Elmtaryd Agunnaryd’. Ingvar Kamprad is founder name, Elmtaryd is the native farm and Agunnaryd is his native village located in Smaland, South Sweden. In 1943, Ikea operates mail order sale business where to sell everything such as pen, photo frame, watches and ladies leggings. Until 1958, the first IKEA store was opened in Amhult, Smaland. As of 2015, IKEA group has grown into worldwide brand own and operate 373 stores

All retailers have a common goal in mind, and that is to make a profit. Companies earn a profit by first connecting customers with products, which can lead to an exchange of product for money. Without the ability to connect customers with products, no money exchange is possible and no profit is earned. It is, therefore, immensely important for retailers to have the right products, in the right quantities, at the right locations, and at the right time. Inventory Management Systems provide companies like L.L.Bean with the necessary information to achieve just that. L.L.Bean’s advanced inventory management system (IMS) connects customers with products, irrespective of the location of the product or the customer (Hoffsess, 2015).

The approach mainly depends on the knowledge of product quantity and specification. The department maintains the list of counts and it is normally a manual process of tracking products in the inventory. The current process is not so efficient and takes much longer than expected. So the company is definitely looking forward for an ERP software that handles scenarios in each and every department. The nice to have requirement in the new software would be that the ERP should have the ability to track the inventory. This basically happens at the terminal of distribution centers.

Fishbowl inventory is Utah based software company that is allowing small and mid size business to manager their inventory by incorporating wholesale distribution, inventory control , manufacturing , order management , asset tracking and bar coding. The program also provides multi location tracking, LIFO/FIFO.As apart of Fishbowl inventory, the software runs on a centralized server, allowing multiple customers to connect simultaneously which helps managers and on the floor supervisors keep track of inventory in live time. The server side uses a SQL database and can run on Windows, this is a major benefit to the company because windows is easy to access and efficient enough for employees to use with

IKEA is an international company which designs house products and sells them in the form of ready to assemble furniture. It is one of the world’s largest furniture companies. It is founded by17 years old Ingvar Kamprad in Sweden in 1943. The most important fact about the company is the attention to control the cost of the products, which allows them to lower the prices. Even today they are continuing to expand in the world by looking forward to new product developments. The number of stores of IKEA in the United States is 14 at the moment and they aim to have 50 stores by 2013.

IKEA is a unique Swedish furniture company. The company we so widely recognize today for selling good quality budget friendly Scandinavian style furniture began in 1943 as merely selling pens picture frames and wallets. Ikea was founded by a then 17year old Ivor Kampard, of the farm Elmtaryd near the small village of Agunnard in Smaland, hence giving rise to the name IKEA. This area is know for its thrifty and hard working ethos and Kampard very much incorporated this into his business venture. His innovative idea was to offer home furnishing products of good function and design at prices much lower than competitors by simply using cost-cutting solutions that did not affect the quality of products.

Ikea was founded in 1943 when Ingvar Kamprad was given the Ikea name by his father. Ikea stands for; Ingvar Kamprad elmtaryd Agunnaryd, the son 's first and last name and the farm and village where he grew up. The first Ikea sold small items such as pencils, table runners and nylon stockings, all for exceptionally affordable prices. Ingvar knew he had found a system that worked, by 1945 he had expanded. Ingvar started advertising in local newspapers and began a do-it-yourself mail order service, where goods were transported by the local milk van to the train stations. In the early 1950 's Ikea published a magazine discovering that customers wanted more, forcing Ikea to innovate. In 1953, the first "hands on" Ikea

Ikea has established strong branding with wide range of stylish products. It focus on offering low-priced and affordable furniture. The furniture is easy to assemble and ship. It offers one-stop shopping and featured the amenities as playrooms for children and Swedish cafes, bank and enough parking spaces. It creates a friendly atmosphere and services to shop and design the store layout for a nice journey of shopping. It has strong global sourcing capabilities.

In selecting and managing merchandise inventory, “each inventory item must be scanned, described, classified and linked to search options” on the company’s website (Article). This requirement leads to a change in the database whenever inventory items are added or removed from the shelf. IT staff must locate and remove obsolete and discontinued items from the current database and then annotate and add them to the backup system to assist in profitability evaluation, forecasting, and making future manufacturing decisions. The feature of providing diverse selections of products to customers in e-tail businesses makes merchandise inventory selection and management more complex than in brick-and-mortar businesses. Moreover, information technology is considered to be the backbone of the virtual storefront in e-tail corporations because almost all activities, especially in pure e-tail businesses, are

The company found a technology solution to help its distribution operations keep pace with the company’s growth – QuikTrac. With QuikTrac MMAS will be able to cut the time it takes to complete its physical inventory process in half and significantly improve inventory accuracy and warehouse efficiency using a wireless data collection solution that communicates in real time with its MAPICS enterprise resource planning system. Using label printers, MMAS has deployed bar coded location labels throughout its warehouse. Workers scan the location labels with the mobile computers, and key enter quantities during inventory moves. Warehouse employees will also use the devices for cycle counting, and annual physical inventories.

Ikea, the world’s largest home furniture retailing company, was founded by Ingvar Kamprad. He built his business empire through developing a distinct corporate culture. The Ikean

Ingvar Kamprad, an entrepreneur, founded the Swedish furniture company IKEA in 1943 (Chu, 2013). Kamprad was only 17 years old when he founded the IKEA company. He named the company after the initials of his first and last name and the first letter of the farm and hometown he grew up in (Bhasin). In the years following, the Swedish furniture giant has grown to 328 stores in 28 countries as of August 2015. This includes 1.9 billion visits to IKEA.com, 771 million store visits, 213 million catalogs printed in 32 languages and 155,000 co-workers across 6 continents. According to IKEA’s website, their vision is “To create a better everyday life for the many people”. An interesting fact about IKEA is that its furniture production consumes one percent of all the wood produced on earth (Bhasin). The site goes on to explain how they optimize their entire value chain to provide affordable quality to their customers. IKEA expanded into China and other countries so that they could continue to attain their goal of creating “a better everyday life for the many people”. A unique aspect with IKEA is their product packaging. The product is a flat package, so it is easy for the consumers to take the product home and assemble it themselves.

The IKEA group sells quality furniture at a low price, to maintain a strong competitor. For that, the company has to try to cut cost without losing quality in the products that it sells.

Both of them are important to operate a business. The next one will be the process. The first process is the shop floor set up which is extremely important for IKEA. It can show the customers the advantage of the products and to let customer enjoy the process of buying furniture. Another process is the staff training. IKEA have to train the staff to have some professional skill and knowledge because the staffs are representing the company. Then, we can go to another action – outbound logistics. It means the good and service that IKEA provide. They provide the goods delivery service and installation service. This is important for customers because most customers do not know how to install the furniture. Sales and marketing is another primary action. For IKEA, it will be the TV advertisement, annual catalog, internet and the showroom with live demonstration. In fact, this marketing channel is the reason why IKEA is so successful in selling furniture. The last action is the service. They are now providing hotline service. They also have design consultant to help the customers. And disposal of old furniture is also a very important service.

IKEA was founded in Sweden by Ingvar Kamprad in 1943. IKEA has been established around the world in 26 different countries. Within these countries IKEA has a total of 303 stores. This business is effective in adapting to change through the use of the four key business functions; operations, finance, marketing, and human resources.