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Strategic Management Of Technological Innovation

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1. Social loafing – when an individual in a team does not exert the expected amount of effort and instead relies on the work of other team members.
2. Cross-functional teams – teams whose members are drawn from multiple functional areas in the firms such as R&D, marketing, manufacturing, distribution etc.
3. Homophily – the tendency of individuals to like other people whom they perceive as being similar to themselves.
4. Virtual teams – teams in which members can be a great distance away from each other, but are still able to cooperate and collaborate intensively via advanced information technologies such as groupware, video conferencing and e-mail or Internet chat programs.

Source of Definitions: Strategic Management of Technological …show more content…

Functional Teams
They remain in their functional team and meet periodically to discuss project. These are suitable for derivative projects that mainly affect only a single function of the firm.
b. Lightweight Teams
Like functional teams, lightweight teams are temporary but have dedicated liaison personal for communication and coordination among functions. These are suitable for derivative projects where high level of coordination and communication is required.
c. Heavyweight Teams
The members are removed from the functional team and are collocated with the project manager and are committed to the project. This structure offers a significant improvement in communication and coordination in teams and is suitable for platform projects.
d. Autonomous teams
The members are removed from their functional teams and dedicated full-time to the development team. These are permitted to create own policies, process and reward system. This structure is best for breakthrough projects and a few major platform projects.

3. The Management of New Product Development Teams
a. Team Leadership
A leader should be responsible for directing the team in the right direction towards the goal, serve as a communicator between team and senior management.
b. Team Administration
The teams use “Project Charter” which encapsulates the project’s mission and articulates exact and measurable goals of the project. It may also have details like who are the

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