Strategic Management Of The Coca Cola Company

1009 Words Dec 8th, 2014 5 Pages
Assignment of Strategic Management in the Coca-Cola Company

INTRODUCTION OF COCO COLA
Coco cola is one of the largest refreshment company. It was invented in 1886 by pharmacist john stith pemberton in Columbus. He was trying to search a cure for his addiction to Morphine used as a painkiller as he was injured in war and he got addicted to morphine. In 1889 coco cola brand and formula was bought by asa griggs candler and after he founded the coca cola company in 1892.

ACQUISITIONS DONE BY COCO COLA
There are many companies which are acquired by coco cola in the history such as:
a) Minute maid in 1960
b) Indian coco cola brand thums up in 1993
c) Braq’s in 1995
d) Odwalla brand of fruit juice in 2001

REVENUE
The annual reports conducted in 2005 tells that the coca cola company sells beverage products in almost more than 200 countries worldwide, Serving almost 1.6 billion drinks every day in 2010. Also in 2010 coca cola was recorded the first brand to top £1 billion sale in annual grocery in uk.

LOBBYING
In USA coca cola is spending a lot on their lobbying expenses. In years 2005 & 2006 it spent almost $1 million on its lobbying expenses. It rose up to $1.7 million in 2007 and to $2.5 million by 2008, the expense jumped to about $4.5 million in 2009. In U.S coca cola is a major force working to gain favorable legislation for the beverage industry. Coca cola is fighting for increased taxes on soft drinks and sweetened drinks that is why they are getting so much lobbying…
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