Strategic Management Of The Glaxosmithkline Company Essay

Satisfactory Essays
1.0. Introduction 1
2.0. Basic Information 1
2.1. History of Company 1
2.2. SWOT Analysis 2
2.3. Porter’s Five Forces Analysis 3
3.0. Porter’s Diamond Model 5
4.0. Porter’s Value Chain Strategy 6
4.1. Elements in Porter’s Value Chain 7
5.0. Strategic Fit Analysis 8
6.0. Recommendation and Conclusion 9
7.0. References 9

1.0. Introduction
Strategic Management deals with identification of goals and objectives of a company by its top management and implementation of activities and processes to coordinate with the resource of the company with mission, vision and strategy of the overall company (Frigo and Anderson, 2012; pp. 51-68). This report is about the strategic management of the GlaxoSmithKline company ltd, one of the largest manufacturing companies in United Kingdom. GlaxoSmithKline company’s management strategy has been critically analyzed here through the company has become a large revenue earning company in the world. GlaxoSmithKline company ltd (GSK) is a British Multinational healthcare company which research and develop products in three primary fields such as Pharmaceuticals, Vaccines and Consumer Healthcare.
2.0. Basic Information
In this section the history of the GSK company ltd has been described. SWOT analysis and Porter’s Five Forces Model also has been critically analyzed here to find out the present condition of the company.
2.1. History of Company
GlaxoSmithKline company ltd was in the year of 2000 through merger between Glaxo Welcome
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