Strategic Management Of Walmart And Nordstrom

2136 Words9 Pages
Comprehensive Learning Assessment: 2

Submitted By
Pratigya Adhikari
BUS 525: Strategic Management in a Globalized Economy

Submitted To
Professor:
Dr. Stephanie Hoon
Professor: Mahendra Shrestha

Sept 1, 2016

Analysis of Strategic Management of Nordstrom and Wal-Mart Abstract
The study shows the strategic management of Wal-Mart and the Nordstrom, both are the retailer of United States but one is the low cost provider and another one is upscale fashion merchandise as well as leader in customer service. In this paper, we will be comparing the mission statement, competitive strategy of Nordstrom and Wal-Mart by their price, value, growth strategy, customer to employee satisfaction, positioning and long term sustainability. Introduction:
Wal-Mart Stores, Inc is the largest and leading retailer in the world which was founded in Arkansas in 1962. Recently Greg Foran is Wal-Mart U.S. President & CEO who has been involved in serving people of 11,500 stores under 63 banners in 28 countries and e-commerce sites in 11 countries to shop anytime and anywhere online at Walmart.com, through mobile devices and in stores including various items from grocery and entertainment to sporting goods and crafts. An unwavering
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It shows that the company focuses on pleasing the customers and providing them a compelling shopping experience which describes the company being a leading fashion specialty retailer. We can learn that they believe in providing best possible services, selection, quality and value to the customers at the best price as through compelling shopping experience. The statement clearly shows that the company is customer oriented and is fully committed to provide quality service and time to its customers (Nordstrom, Inc., 2016). Nordstrom thinks customer services as part of its culture as it is focused on building customer loyalty and customer
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