Strategic Management
Section A: Objective Type (30 marks)
•This section consists of multiple choice questions & Short notes type questions.
•Answer all the questions.
•Part one questions carry 1 mark each & Part two questions carry 5 marks each.
Part One:
Multiple choices:
1. A plan of action designed to achieve a particular goal is:
b. Strategy
2. It is important to develop mission statement for:
a. Allocating organizational resources
3. The five forces model was developed by:
c. Michael E. Porter
4. How many elements are involve in developing in an organizational strategy:
a. Six
5. The three important steps in SWOT analysis are:
b. Opportunities, Threats, Strengths
6. GE matrix consists of how
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4. Future- oriented: Strategic management encompasses forecasts, what is anticipated by the managers. In such decisions, emphasis is placed on the development of projections that will enable the firm to select the most promising strategic options. In the turbulent environment, a firm will succeed only if it takes a proactive stance towards change.
5. Multi-functional or Multi-business consequences: Strategic management has complex implications for most areas of the firm. They impact various strategic business units especially in areas relating to customer-mix, competitive focus, resources that result from these decisions.
6. Non-self-generative decision: While strategic management may involve making decisions relatively infrequently, the organization must have the preparedness to make strategic decision at any point of time. That is why Ansoff calls them “non-self-generative decision.”
2. Critically analyze the concept of BCG Matrix.
Answer:
Boston Consulting Group (BCG) Matrix: is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA. It is the most renowned corporate portfolio analysis tool. It provides a graphic representation for an organization to examine different businesses in its portfolio on the basis of their related market share and industry growth rates. It is a two dimensional analysis on management of SBU’s
Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA in 1970, to help corporations with analyzing their business units or product lines. This help the company allocate resources and is used as an analytical tool in brand marketing, product
Strategy literature offers many techniques and models suited for systematic strategic analysis. The SWOT analysis, the PESTEL analysis, the Five Forces analysis framework are the prime examples of techniques that can be adopted for strategic analysis. This assignment will use PESTEL and Five forces model to analysis the environment of CRH plc.
Healthy Place is a therapy store focused upon relaxation as an aid in healthy living. Healthy Place provides a variety of products, tools, and techniques for customers to practice at home relaxation therapy. These products include body and cosmetic services, aroma therapy products, reflexology, perfumes, and candles. The achievement of a healthy balance of mind, spirit, and body is Healthy Place’s focus. Herein, an SWOTT analysis will be conducted and explained, internal/external analysis of Healthy Place in relation to forces and trends which are; Economic, Legal/Regulatory, Technological, Innovation, Strategy, Structure, Resources, and
STRATEGIC MANAGEMENT: CONCEPTS AND CASES Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Printed in the United States of America. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic
Globalization changes have impacted Burger King in the following ways; since the company began in 1953 with its first restaurant in Jacksonville, Florida and opened several locations across the United States, the company began its international expansion in 1969 with its first international franchise location in Canada, followed by Australia in 1971, and Europe in 1975. The setting up of franchises outside the United States was as a result of fast food opportunities arising outside the United States. So as to fully integrate in the international market, Burger King had to adopt and embrace
There should also be significant evidence of secondary based research in relation to the organisation and its related strategic context. Full reference details must be included in respect to the academic literature and all other sources of information used (reference to and use of material from such sites as Wikipedia are NOT acceptable). This is worth 15% of the total marks.
Blue Nile, Inc. is considered the world’s largest online retailer of diamonds. Founded in Nineteen-ninety nine, the Blue Nile offers gold, platinum, pearl and silver
According to Pearce and Robinson 2004, a company should select long-term objectives and grand strategies that will achieve the most desirable options. Strategic management involves the planning, directing, organizing and controlling of a company 's strategy-related decisions and actions. (Pearce, Robinson 2004)
Throughout the business industry the people who are most associated with the business process has found strategic planning and management development "requires constant shifting back and forth between long-run and short-run thinking" (Dess and Miller, 5). Planning is a business process that involves one or more people (depending on the type business) whom decide where the business 's objectives lie and how to initially accomplish them over a period of time. Strategic management development is a business process that also involves one or more people (again depending on the type of business). This particular process essentially allows the "application of the basic planning process at the
1. Compare and contrast the characteristics of the operational, managerial, and executive levels of an organization.
“Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment.” (Lamb, 1984)
How do you conduct your strategic planning? Strategic planning is a joint endeavor that involves field operations, headquarters and mission support. The agency’s strategic planning practices entail brainstorming new ideas, implementing innovations and reflecting on past practices in developing action plans to improve daily functions, upcoming operations and immediate response actions to crisis situations. The operational plan or warning order provides mission critical information regarding equipment, personnel and objective, it also denotes the time frame to fulfill mission requirements. The agency’s human capital strategy is based on comprehensive research methods to identify activities and operating costs which are key in driving risk mitigation factors.
A successful strategic management system has to focus on company 's external environment, and to synchronize the company 's internal environment as well. Strategy is seen as primarily determined not only by market conditions external to the company but by organization-specific factors such as the way that information flows and the communication vehicle inside an organization and how new knowledge is created, developed and shared.
What advice would you give to management concerning the best way to implement strategic choices in an organization?
Strategic Development Favors managers in such a way that if it is the greatest improved method of managing for predicting forthcoming complications which the company will have, prospects and threats it will face. Strategic management offers a predicting form of supervision, a controlling process of logical modification of the company to the conversions in its